Anew dimension for segmenting markets has been developed in recent years. This new
method, called life style segmentation, has been useful for marketing and advertising planning. …

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising
Research to be a ‘classic’ - an article that has withstood the test of time. First published in …

Continuous-flow spin exchange optical pumping (SEOP) with cryogenic accumulation is a
powerful technique to generate multiple, large volumes of hyperpolarized (HP) 129 Xe in …

Are commercial bank card users more involved in community activities? Are male and
female users interested in new trends? What role do charge cards play in the user's life style? …

Emotional responses are complex and should be measured against a variety of metrics. Five
advertising research companies spanning three physiological (GSR, HRT, and facial EMG), …

… Jamal Abedi, CRESST/University of California, Los Angeles Carol Lord, CRESST/California
State University, Long Beach Joseph R. Plummer, CRESST/University of California, Los …

Praise for The Online Advertising Playbook" Finally, someone has documented all we know
about online advertising and how to do it right. As much as this confirms that online …

Over the last decade, with the acceptance of the need for improvements in the outcome of
patients affected with rectal cancer, there has been a significant increase in the literature …

The reactions of black and white consumers to all-black and all-white cast versions of a
television commercial suggest that the black version was more meaningful to black viewers …

Super Bowl advertisements have become almost as famous as the game itself. Between
production costs and the price of air time, companies who advertise in the Super Bowl do so at …