Simultaneous media usage: A critical consumer orientation to media planning

JJ Pilotta, DE Schultz, G Drenik… - Journal of Consumer …, 2004 - Wiley Online Library
This research study is the third in a series of surveys exploring the incidence of simultaneous
media usage among a national sample of US consumers. The research is based on 12,322 …

Simultaneous media experience and synesthesia

JJ Pilotta, D Schultz - Journal of Advertising Research, 2005 - cambridge.org
The findings demonstrate that simultaneous media usage is a fact, undermining typical media
measurements done in isolated environments that neglect the everyday patterns of media …

Mass media displacement and saturation

J Newell, JJ Pilotta, JC Thomas - The International Journal on …, 2008 - Taylor & Francis
This study addresses the contradiction between the theoretical displacement of incumbent
media by new media versus empirical evidence of rising consumption of both new and …

The entrepreneur as hero?

JJ Pilotta - … , economic radicalism, and the normalization of …, 2016 - Springer
This chapter is an exposition of entrepreneur as a cultural hero. Entrepreneurism has become
iconic within the context of neoliberalism. Neoliberalism is the philosophy of the market, …

[BOOK][B] Practical reasoning in human affairs: Studies in honor of Chaim Perelman

JL Golden, JJ Pilotta - 2012 - books.google.com
This anthology of original essays has been nearly. two and one-half years in the making, and
reflects the generous effort of many persons. To begin with, we thank the contributors to the …

Research note: Identifying 'at risk' persons in community based research1

JW Murphy, JJ Pilotta - Sociology of health & illness, 1987 - Wiley Online Library
Since the passage of the US 1963 Community Mental Health Act, all social planning is
supposed to be community based. This means that policy research should be guided by the …

Crime news reporting in a black weekly

L Ammons, J Dimmick, JJ Pilotta - 1982 - journals.sagepub.com
… John Dimmkk is an associate profaror and Joseph J. Pilotta an assistant profwor in the
Department of Communication at Ohio Slate whem Linda AmIhON was a graduate assistant at the …

Technology transfer: Theory and outline of a research model for managing cultural change

T Widman, SA Jasko, JJ Pilotta - Howard Journal of …, 1988 - Taylor & Francis
<p>Western knowledge transfer activities have come under increasing criticism in recent
years for bringing about disintegration of indigenious cultures and lopsided transformations of …

Presentational thinking: A contemporary hermeneutic of communicative action

JJ Pilotta - Western Journal of Speech Communication, 1979 - Taylor & Francis
<p>The reflexive attitude is a prominent metaphor in phenomenological and hermeneutical
inquiry. The reflexive orientation is grounded by the communicative structures and non‐…

Community based research: A new strategy for policy analysis

JW Murphy, JJ Pilotta - Humboldt Journal of Social Relations, 1984 - JSTOR
Currently citizens and politicians are calling for community based planning, so that policies
are effectively and efficiently implemented. For this shift in strategy to succeed, it is argued in …