Background: Accumulating sufficient moderate to vigorous physical activity is recognized as
a key determinant of physical, physiological, developmental, mental, cognitive, and social …

Variations in the market share of similar brands can be attributed to brand differentiation and
product saliency which bring about differences in the number of people who feel positive …

Background Cancellation of planned surgery impacts substantially on patients and health
systems. This study describes the incidence and reasons for cancellation of inpatient surgery …

Background : To better understand the childhood physical inactivity crisis, Report Cards on
physical activity of children and youth were prepared concurrently in 30 very high Human …

Big data is here for some and coming for many. It promises access to new knowledge along
with some challenges, but let's not forget the important lessons of the past to ensure that we …

This paper reviews the regularly recurring deviations between buyer behaviour patterns and
predictions from the NBD-Dirichlet model. Previous studies have tended to look at one or …

We analyse the purchasing of brands at both regular and promotional price over time. The
goal is to better understand the extent of consumer deal-proneness. Our analysis shows most …

This article reports the results of an analysis of participation across a range of leisure activities
in the UK. This work follows that of Chris Hand and Jay Singh in the January 2014 issue of …

A variety of exploratory laboratory–style tests compared brand–choices at different
controlled prices. This has led to consistent findings across different brands and products (including …

The success of brand extensions is crucial for businesses. This study examines the performance
of successful and failing new brand extensions. The analysis framework consists of …