Purpose – This research aims to examine the use of emotional and rational advertising appeal
regarding service options that differ in terms of their experience and credence properties …

The food miles concept, originating in the UK and given much prominence in the news
media, has been used to imply that importing food from distant countries is inherently more …

Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports
were investigated using in-depth interviews in five European markets. Channel member …

Three paradoxes have been revealed in the study of business networks by Industrial Marketing
and Purchasing (IMP) researchers. These are: seeking opportunities and then facing …

Purpose – This article aims to identify critical aspects of Chinese‐Western intercultural
guanxi relationships that have largely been ignored as a domain for study in international …

To determine how consumers respond to betrayal of their trust in brands, we surveyed 2156
consumers in nine metropolitan centres in China following the 2008 melamine …

508 VOLUME 25 NUMBER 5 MAY 2007 NATURE BIOTECHNOLOGY across the six countries
for the three fruit types. This pattern consisted of the organic produce gaining the largest …

Attitudes toward genetically modified (GM) foods have been extensively studied, but there
are very few studies of actual consumer purchasing behavior regarding GM foods offering a …

Spillover of distrust from domestic brands to foreign brands during an industry-wide scandal
is an important but overlooked issue in the international marketing domain. Drawing on …

This article examines different approaches adopted by firms that were innocent bystanders
embroiled in the 2005-06 Muhammad Cartoons controversy in Middle Eastern markets. The …