In this paper, we attempt to empirically determine the factors that drive traffic and brand equity
in the internet space. Even in 2002 with the internet bubble burst, many companies are still …

Billions of dollars are spent promoting brands every year, and Internet brands, in particular,
are (or at least at one time, were) competing against each other feverishly to establish brand …

This dissertation is an examination of how consumers' decision-making is influenced by the
choices of those around them. This research focuses on decision-making in the arena of …

… We also gratefully acknowledge the outstanding technical contributions and guidance of
two peer reviewers, Johanna Filp, Ph.D., Associate Professor of Education, Sonoma State …

… Even to different types of websites with significant variation on flow rate, nevertheless,
Johanna S. Ilfeld and Russell S. Winer have pointed out that there is a positive relationship …

If children are to benefit from a healthy, supportive early childhood experience, it is important
to strengthen transitions between early childhood experiences in educational and care …

… The Blatt/Petchesky/Silver families had a rich history, beginning with Johanna Blatt who …
1800s, then it had been a Charles Ilfeld store before becoming Bell’s, which was an interesting …

… the 16th and the 17th century: on one side Leuven, Antwerp, Bruges, then Amsterdam and
Leiden, and on the other side particularly Basel, Geneva, Wittenberg, and the school of Ilfeld, …

… First they planted full-fledged, sedentary commercial enterprises where they settled, and
then, led by Charles Ilfeld and his company, they advanced into mercantile capitalism, …

We propose a new hierarchical model of online and offline advertising. This model incorporates
within-media synergies and cross-media synergies and allows higher-order interactions …