Since the advent of the internet, much speculation has ensued regarding its tangible
benefits to business. This article looks at the effectiveness of email advertising to promote …

In the last two decades the term ‘equity’ has been used in marketing to describe the asset
value of brands, customers, channels, and other marketing relationships. We examine the …

With the increase in inter-firm activities - whether joint promotion, cobranding, joint ventures,
alliances, or other types of organizational cooperation - an individual firm stands to become …

With the increase in inter-firm activities, whether joint promotion, co-branding, joint ventures,
alliances, or other types of organisational cooperation, an individual firm stands to become …

This study investigates e-mail marketing using data from a survey of 839 Finnish customers
of an international cosmetics brand. E-mail marketing involves the use of e-mail to send …

We here present a new method to measure the degree of protein-bound methionine
sulfoxide formation at a proteome-wide scale. In human Jurkat cells that were stressed with …

Caspase-3 and -7 are considered functionally redundant proteases with similar proteolytic
specificities. We performed a proteome-wide screen on a mouse macrophage lysate using …

… Adam Poliak, Yonatan Belinkov, James Glass, and Benjamin Van Durme. On the evaluation
of se… Edward Hu, Ellie Pavlick, Aaron Steven White, and Benjamin Van Durme. Collecting …

Foundation models are trained on increasingly immense and opaque datasets. Even while
these models are now key in AI system building, it can be difficult to answer the …

We present a large-scale dataset, ReCoRD, for machine reading comprehension requiring
commonsense reasoning. Experiments on this dataset demonstrate that the performance of …