A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means‐end theory

JM Phillips, TJ Reynolds - Qualitative Market Research: An …, 2009 - emerald.com
Purpose – This paper aims to outline the fundamental assumptions regarding the laddering
methodology (Reynolds and Gutman), examine how some “hard” laddering approaches …

Confirmation and the effects of valenced political advertising: A field experiment

JM Phillips, JE Urbany… - Journal of Consumer …, 2008 - academic.oup.com
There are ongoing questions in the literature and in the field about why, in spite of voter dislike,
negative advertising continues to get widespread usage in politics. In a field experiment …

A review and comparative analysis of laddering research methods: recommendations for quality metrics

TJ Reynolds, JM Phillips - Review of Marketing Research, 2017 - taylorfrancis.com
… sørensen 2001; Grunert and Grunert 1995; Phillips and Reynolds 2009) and some empirical
work … This project was supported by a grant to Joan m. Phillips from the mendoza College of …

Decision‐based voter segmentation: an application for campaign message development

JM Phillips, TJ Reynolds, K Reynolds - European Journal of …, 2010 - emerald.com
The purpose of this study was to demonstrate how the segmentation of voters based on
decision‐making processes, using means‐end laddering research innovations and real‐time …

How suppliers affect trust with their customers: the role of salesperson job satisfaction and perceived customer importance

KD Bradford, JM Crant, JM Phillips - Journal of Marketing Theory …, 2009 - Taylor & Francis
Developing strong trust-based relationships with customers is increasingly important in the
business-to-business marketplace, but little is known about the process by which sales …

A balance theory perspective of triadic supply chain relationships

JM Phillips, BS Lin, TG Costello - Journal of Marketing Theory and …, 1998 - Taylor & Francis
Although most supply chains involve three or more members among source, make, and
delivery operations of a firm, as well as suppliers and customers, most of the research on multi-…

The strata model predicting advertising effectiveness: A neural-network approach enhances predictability of consumer decision making

TJ Reynolds, JM Phillips - Journal of …, 2019 - journalofadvertisingresearch.com
The use of neuroscience methods in advertising research continues to grow, but it remains
controversial. One area of neuroscience that has the potential to advance understanding of …

How to make values count in everyday decisions

…, TJ Reynolds, JM Phillips - MIT Sloan Management …, 2008 - search.proquest.com
Joan M. Phillips is an associate professor of marketing at the School of Business … JM Phillips,
JE Urbany and TJ Reynolds, “Confirmation and the Effects of Valenced Political Advertising…

The effects of discussion and question wording on self and proxy reports of behavioral frequencies

BA Bickart, JM Phillips, J Blair - Marketing Letters, 2006 - Springer
Marketing research surveys often rely on one person to report about the consumption and
purchase behavior of other household members. We report the results of an experiment …

Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise

J M. Phillips, R I. Roundtree, DH Kim - Sport, Business and …, 2014 - emerald.com
Purpose – The purpose of this paper is to explore the relationship between consumers’
purchase motivations to show support for university programs and the influence of merchandise …