Visibility versus surprise: Which drives the greatest discussion of Super Bowl advertisements?
J Nail - Journal of Advertising Research, 2007 - journalofadvertisingresearch.com
Super Bowl advertisers count on media coverage and word-of-mouth discussion to provide
ROI beyond the game's viewership and to justify the most expensive 30-second commercial …
ROI beyond the game's viewership and to justify the most expensive 30-second commercial …
Social media in 2009: A tale of two futures.
J Nail - Public Relations Tactics, 2009 - search.ebscohost.com
The article reports on the forecast concerning the growth of business enterprises that will
utilize social media in 2009 in the US The author stresses that social media will be used by …
utilize social media in 2009 in the US The author stresses that social media will be used by …
[PDF][PDF] The essentials of integrated marketing
J Nail, C Charron, E Youen, A Lonian - Forrester TechStrategy, Feb, 2003 - data.adic.co.kr
In the 1980s, marketers orchestrated advertising, direct marketing, and promotions to deliver
a consistent message and image. In the 1990s, as mass media lost mindshare, marketers …
a consistent message and image. In the 1990s, as mass media lost mindshare, marketers …
Mining the blogosphere for consumer insight What can a company find?
J Nail - Public Relations Tactics, 2006 - search.ebscohost.com
The article discusses the revolutionary shift in the media, known as the blogosphere. At an
instant push of the button on the World Wide Web, a user can instantly access and openly …
instant push of the button on the World Wide Web, a user can instantly access and openly …
From Newcastle to Nashville: the Northern Soul of Jimmy Nail
J Leggott - Social Class and Television Drama in Contemporary …, 2017 - Springer
… Newcastle-born Jimmy Nail became an overnight star in … Spender and Crocodile Shoes
which Nail produced at the height of … through an auteurist recognition of Nail’s own ambivalence …
which Nail produced at the height of … through an auteurist recognition of Nail’s own ambivalence …
A distorted image?: How public relations can cure Blu-ray's blues.
J Nail - Public Relations Tactics, 2007 - search.ebscohost.com
The article discusses the role of public relations (PR) in the competition between Blu-ray
and High Definition DVD (HD-DVD). The author claims that channels and tools of the social …
and High Definition DVD (HD-DVD). The author claims that channels and tools of the social …
[CITATION][C] The consumer advertising backlash
J Nail, C Charron, S Baxter - Forrester research and intelliseek market research …, 2004
[CITATION][C] What's the buzz on word-of-mouth marketing? Social computing and consumer control put momentum into viral marketing
J Nail - Accessed May, 2005
[CITATION][C] What's the buzz on word-of-mouth marketing
J Nail - Forrester Research Trends, 2005
[CITATION][C] The email marketing dialogue
J Nail, C Charron, T Grimsditch, S Shindler - Forrester Report, 2000
