What is the pay-off to enlisting celebrity endorsers? Although effects on stock returns are
relatively well documented, little is known about any impact on sales—arguably a metric of …

This paper will examine the monetary policy of the Federal Reserve System, informally called
‘The Fed’, of the United States. De Federal Reserve is the central banking system in de US…

The ediTors of the Journal of Advertising Research perceive themselves as more than mere
guardians of a passive vessel of quality content. On occasion, in fact, we embrace the …

This paper aims to provide guidance to issuers of sovereign ESG bonds, with a focus on
Emerging Market and Developing Economies (EMDEs). An overview of the ESG financing …

The question of whether and when confusion over product sponsorship should be actionable
is one of the most vexing in trademark law. Mark owners often claim that the use of their …

Last few years, companies are using more and more famous names of celebrities and
influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing …

Last few years, companies are using more and more famous names of celebrities and
influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing …

The Federal Trade Commission (“FTC”) generally requires product advertisements featuring
compensated endorsers to disclose that the endorsers were compensated. However, the …

Nonostante in Europa gli agenti degli atleti di maggior successo preferiscono focalizzare la
propria attività sull’intermediazione, i contratti di endorsement assumono sempre maggiore …