Much of the attention surrounding blockchain today is focused on financial services, with
very little discussion about nonfinancial services firms and how blockchain technology may …

Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, …

The B2B sales process is undergoing substantial transformations fueled by advances in
information and communications technology, specifically in artificial intelligence (AI). The …

Continuous advances in information technologies, such as Artificial intelligence (AI), are
opening up new and exciting opportunities for value co-creation between economic actors. …

A customer’s experience with a brand, as evidenced in online customer reviews, has attracted
multidisciplinary scholarly attention. Customer experience plays an important role as an …

Purpose Online brand communities provide a wealth of insights about how consumers
perceive and talk about a brand, rather than what the firm communicates about the brand. The …

• Structured data: traditional, standardized datasets, such as basic customer demographics,
transaction records, or web-browsing history. AI, with its enormous computing power, runs …

It is not surprising that managers find it hard to distinguish similar-sounding, IT-based
concepts such as augmented reality and virtual reality. To many, all of these constructs mean …

Crowdfunding is attractive to startups as an alternative funding source and offers nonmonetary
resources through organizational learning. It encompasses the outsourcing of an …

Nonfungible tokens (NFTs) are a record of ownership of primarily digital media, where the
NFT is stored on a blockchain. According to the 2021 Gartner Hype Cycle for Key …