User profiles for Jaywant Singh

Jaywant Singh

Professor of Marketing, University of Southampton
Verified email at soton.ac.uk
Cited by 3961

Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation

J Singh, MMG de los Salmones Sanchez… - Journal of business …, 2008 - Springer
The concept of corporate social responsibility is becoming integral to effective corporate brand
management. This study adopts a multidimensional and cross-country perspective of the …

'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis

J Singh, B Crisafulli, MT Xue - Journal of Business Research, 2020 - Elsevier
Corporates often partner with social media influencers to bolster brand image after crises.
Although existing evidence suggests that influencers have largely positive effects on brands, …

The influence of CSR and ethical self-identity in consumer evaluation of cobrands

J Singh - Journal of Business Ethics, 2016 - Springer
An important aspect of brand perception emanates from its corporate social responsibility (CSR)
activity. When two brands involved in CSR activities form a cobranding alliance, their …

Service failures in e-retailing: Examining the effects of response time, compensation, and service criticality

B Crisafulli, J Singh - Computers in Human Behavior, 2017 - Elsevier
This study examines the role of response time in recovering from service failures in e-retailing.
Employing an experimental design, the study reveals that customers construe time in …

Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India

C Simoes, J Singh, MG Perin - Industrial Marketing Management, 2015 - Elsevier
In the business-to-business (B2B) domain, the corporate website is an effective platform for
communicating the corporate brand (CB) features (eg, personality, values). Despite the …

Online grocery shopping: the influence of situational factors

C Hand, F Dall'Olmo Riley, P Harris, J Singh… - European journal of …, 2009 - emerald.com
Purpose – This paper seeks to understand the triggers which influence the adoption (and the
discontinuation) of online grocery shopping. Specifically, the research aims to establish the …

Customer commitment to luxury brands: Antecedents and consequences

P Shukla, M Banerjee, J Singh - Journal of Business Research, 2016 - Elsevier
The intensifying competition in the luxury sector necessitates the need for managers to
identify the factors underpinning customers' commitment to a luxury brand. Understanding …

They are not all same: variations in Asian consumers' value perceptions of luxury brands

P Shukla, J Singh, M Banerjee - Marketing Letters, 2015 - Springer
Asian markets are steadily becoming key growth regions for luxury brands. However, despite
the growth, many luxury brand firms are unable to obtain the desired economic returns …

Consumer perceptions and behaviour towards branded commodities

J Singh, F Dall'Olmo Riley - Journal of Consumer Behaviour, 2022 - Wiley Online Library
This study investigates consumers' perceived differentiation of branded commodities. Using
data from three countries, across four commodity categories, the study examines consumers' …

Understanding factors influencing consumer attitudes toward cause‐related marketing

…, C Galera Casquet, J Singh - International Journal of …, 2015 - Wiley Online Library
Cause‐related marketing (CRM) has proliferated as a marketing strategy and is being employed
by numerous brands across product categories. Despite its widespread popularity, not …