User profiles for Jaywant Singh
Jaywant SinghProfessor of Marketing, University of Southampton Verified email at soton.ac.uk Cited by 3961 |
Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation
J Singh, MMG de los Salmones Sanchez… - Journal of business …, 2008 - Springer
The concept of corporate social responsibility is becoming integral to effective corporate brand
management. This study adopts a multidimensional and cross-country perspective of the …
management. This study adopts a multidimensional and cross-country perspective of the …
'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis
J Singh, B Crisafulli, MT Xue - Journal of Business Research, 2020 - Elsevier
Corporates often partner with social media influencers to bolster brand image after crises.
Although existing evidence suggests that influencers have largely positive effects on brands, …
Although existing evidence suggests that influencers have largely positive effects on brands, …
The influence of CSR and ethical self-identity in consumer evaluation of cobrands
J Singh - Journal of Business Ethics, 2016 - Springer
An important aspect of brand perception emanates from its corporate social responsibility (CSR)
activity. When two brands involved in CSR activities form a cobranding alliance, their …
activity. When two brands involved in CSR activities form a cobranding alliance, their …
Service failures in e-retailing: Examining the effects of response time, compensation, and service criticality
B Crisafulli, J Singh - Computers in Human Behavior, 2017 - Elsevier
This study examines the role of response time in recovering from service failures in e-retailing.
Employing an experimental design, the study reveals that customers construe time in …
Employing an experimental design, the study reveals that customers construe time in …
Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India
In the business-to-business (B2B) domain, the corporate website is an effective platform for
communicating the corporate brand (CB) features (eg, personality, values). Despite the …
communicating the corporate brand (CB) features (eg, personality, values). Despite the …
Online grocery shopping: the influence of situational factors
Purpose – This paper seeks to understand the triggers which influence the adoption (and the
discontinuation) of online grocery shopping. Specifically, the research aims to establish the …
discontinuation) of online grocery shopping. Specifically, the research aims to establish the …
Customer commitment to luxury brands: Antecedents and consequences
The intensifying competition in the luxury sector necessitates the need for managers to
identify the factors underpinning customers' commitment to a luxury brand. Understanding …
identify the factors underpinning customers' commitment to a luxury brand. Understanding …
They are not all same: variations in Asian consumers' value perceptions of luxury brands
Asian markets are steadily becoming key growth regions for luxury brands. However, despite
the growth, many luxury brand firms are unable to obtain the desired economic returns …
the growth, many luxury brand firms are unable to obtain the desired economic returns …
Consumer perceptions and behaviour towards branded commodities
J Singh, F Dall'Olmo Riley - Journal of Consumer Behaviour, 2022 - Wiley Online Library
This study investigates consumers' perceived differentiation of branded commodities. Using
data from three countries, across four commodity categories, the study examines consumers' …
data from three countries, across four commodity categories, the study examines consumers' …
Understanding factors influencing consumer attitudes toward cause‐related marketing
…, C Galera Casquet, J Singh - International Journal of …, 2015 - Wiley Online Library
Cause‐related marketing (CRM) has proliferated as a marketing strategy and is being employed
by numerous brands across product categories. Despite its widespread popularity, not …
by numerous brands across product categories. Despite its widespread popularity, not …