Interactivity is an often mentioned but seldom operationalized concept associated with the
World Wide Web. Interactivity has been positioned conceptually as a process, a function, and …

This experiment explored how consumers evaluate electronic word-of-mouth (eWOM)
messages about products. Each participant was exposed a 10-message set in a single board. …

This study examined effects of structural and perceptual variables on attitude toward websites.
Data were collected from 311 consumers who reviewed four hotel websites. The sites …

Mobile advertising is gearing up for success, but researchers and practitioners need to
understand how to measure the effectiveness of this advertising form—particularly the factors that …

The primary purpose of this study is to explore and explain the concept of the Web site as
corporate advertisement. Three coders analyzed 160 corporate Web sites. Corporate Web …

This article reports on an examination of gender role portrayals in American and Korean
magazine advertisements that is based on the work of Erving Goffman (1979). Through a study …

Using content analysis based on Goffman’s ( 1979 ) typology, the authors examined gender
role stereotypes in Korean fashion magazines targeting adolescent girls. Korean women …

This study investigated the nature of media coverage of a national entertainer's suicide and
its impact on subsequent suicides. After the celebrity suicide, the number of suicide‐related …

Digital convergence has permeated the media environment. Social network services such
as Twitter and blogs have dramatically changed how people collect and process information. …

Advertisers spend millions of dollars on Super Bowl advertising. Are those ads part of larger
campaigns? Specifically is the Web integrated with Super Bowl advertising? This study …