[BOOK][B] Media management: A casebook approach

A Hollifield, JLB Wicks, G Sylvie, W Lowrey - 2015 - taylorfrancis.com
… Ann Hollifield, George Sylvie, and Jan LeBlanc Wicks remained on the authorship team.
On this edition, we also had the assistance of an extremely talented editorial assistant, …

Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children

JLB Wicks, R Warren, I Fosu, RH Wicks - Journal of Advertising, 2009 - Taylor & Francis
The Federal Trade Commission (FTC) directed advertisers to present disclaimers in the dual-modality
format more easily understood by children. A content analysis of the emotional …

Food and beverage advertising on US television: A comparison of child-targeted versus general audience commercials

R Warren, RH Wicks, JLB Wicks, I Fosu… - Journal of Broadcasting …, 2008 - Taylor & Francis
Major advertisers and children's television networks have announced marketing policies
designed to combat childhood obesity. A content analysis of food advertising was conducted on …

Correlates of political and civic engagement among youth during the 2012 presidential campaign

RH Wicks, JLB Wicks, SA Morimoto… - American …, 2014 - journals.sagepub.com
A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was
conducted immediately before the US presidential election (October 2012) to investigate …

Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?

R Warren, JLB Wicks, RH Wicks… - Journalism & Mass …, 2007 - journals.sagepub.com
In 2005, after criticism of the US food industry for advertising's role in childhood obesity,
national advertisers announced new policies to reduce children's exposure to ads for unhealthy …

Youth political consumerism and the 2012 presidential election: What influences youth boycotting and buycotting?

JLB Wicks, SA Morimoto, A Maxwell… - American …, 2014 - journals.sagepub.com
The authors examine whether predictors of adult political consumerism (ie, boycotting and
buycotting) and factors associated with youth civic and political participation also predict youth …

Television station acceptance of AIDS prevention PSAs and condom advertisements

AM Abernethy, JLB Wicks - Journal of Advertising Research, 1998 - go.gale.com
AIDS is a fatal though preventable disease with more than 56,000 new cases reported in 1996
alone. Condom advertisements and AIDS PSAs can help prevent the spread of AIDS, but …

Self-regulation and television advertising: A replication and extension

AM Abernethy, JLB Wicks - Journal of …, 2001 - journalofadvertisingresearch.com
Although television stations have the right to reject almost any advertisement submitted for
broadcast, exercising that power to protect consumers from potentially false or misleading …

A Survey of Faculty Advisers at Student-Run Agencies: Can Organizational Theory Help to Guide Future Research?

B Borgognoni, J LeBlanc Wicks - Journal of Advertising …, 2021 - journals.sagepub.com
This survey of faculty advisers examined major variables and findings of past research on
student-run agencies using organizational theory. Larger agencies appeared to offer training …

An exploratory study of television advertising practices: Do profitability and organization size affect clearance formality?

JLB Wicks - Journal of Advertising, 1991 - Taylor & Francis
The Federal Communications Commission relaxed commercial television licensee obligations
regarding deceptive advertising in 1985. Local broadcasters may now decide which …