Purpose In “Social media’s slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Purpose In this invited paper, the authors aim to offer an integrated marketing communications
(IMC) framework for understanding how disparate customer touchpoints impact consumer …

A structural model of the drivers of online education is proposed and tested. The findings
help to identify the interrelated nature of the lectures delivered via technology outside of the …

The importance of reflection to marketing educators is increasingly recognized. However,
there is a lack of empirical research that considers reflection within the context of both the …

The interactivity of the new electronic media requires that a database-driven segmentation
approach to communication strategy be employed to take advantage of its uniqueness. To …

Online education has created a “virtual community” learning environment. Effective assessment
of this new learning environment is paramount to providing quality education and may …

Purpose This paper aims to develop an omni-channel framework in the context of sales and
sales management related to six areas: sales contexts, impact of technology, stages in the …

The meteoric growth in on-line education has focused attention on virtual learning
communities. Critics suggest that the on-line learner suffers isolation resulting from diminished …

Purpose – The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology/…

Purpose – The purpose of this study is to examine the internet marketing literature to
determine how internet marketing research has evolved in terms of quantity, content, and …