To give or not to give: Factors determining alumni intent to make donations as a PR outcome
JC Tsao, G Coll - Journalism & Mass Communication …, 2004 - journals.sagepub.com
The study identifies several variables associated with the intent of journalism and mass
communication alumni to financially support their department or program. The results are …
communication alumni to financially support their department or program. The results are …
Displacement and reinforcement effects of the Internet and other media as sources of advertising information
JC Tsao, SD Sibley - Journal of Advertising Research, 2004 - cambridge.org
This study measured to what extent consumers used the internet to displace or reinforce the
use of other media as sources of advertising information. The sample was 2,032 households …
use of other media as sources of advertising information. The sample was 2,032 households …
Predictors for internet usage of teenagers in the United States: A multivariate analysis
JC Tsao, S Steffes‐Hansen - Journal of Marketing …, 2008 - Taylor & Francis
Teenagers between the ages of 15 and 19 make up approximately 17% of the world
population. In the United States, there are 31 million teenagers representing the largest age …
population. In the United States, there are 31 million teenagers representing the largest age …
Readership of free community papers as a source of advertising information: A uses and gratifications perspective
JC Tsao, SD Sibley - Journalism & Mass Communication …, 2004 - journals.sagepub.com
The free paper is a convenient and relevant advertising information source, performing the
functions of providing surveillance information and product values to consumers. Several …
functions of providing surveillance information and product values to consumers. Several …
Informational and symbolic content of over-the-counter drug advertising on television
JC Tsao - Journal of drug education, 1997 - journals.sagepub.com
The informational and symbolic content of 150 over-the-counter drug commercials on television
are empirically analyzed in this study. Results on the informational content suggest that …
are empirically analyzed in this study. Results on the informational content suggest that …
Advertising and cultural values: A content analysis of advertising in Taiwan
JC Tsao - Gazette (Leiden, Netherlands), 1994 - journals.sagepub.com
Content analysis was used to examine cultural values that were manifested in advertising in
Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western …
Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western …
Strategy in Taiwanese and us corporate web pages: A cross‐cultural comparison
JC Tsao, C Chang - Asian Journal of Communication, 2002 - Taylor & Francis
This cross‐cultural study examines the communication strategies employed by Taiwanese
and US corporate Web pages. The results show that communication strategies differ sharply …
and US corporate Web pages. The results show that communication strategies differ sharply …
Comparisons of cultural values between Taiwanese and American advertising
JC Tsao - Asian Journal of Communication, 1997 - Taylor & Francis
This study offers a longitudinal analysis of magazine advertising in Taiwan and the United
States in order to assess trends in a population's time orientation and communication styles. …
States in order to assess trends in a population's time orientation and communication styles. …
Cosmic ray effects on microelectronics. Part 4
JH Adams, R Silberberg, CH Tsao - NRL Memorandum Report, 1981 - apps.dtic.mil
… The third report of the series (Tsao et. al., 1984) described the radiation environment high in
… propagation calculation (for an example, see Tsao et. al., 1981) to the HEAO measurements. …
… propagation calculation (for an example, see Tsao et. al., 1981) to the HEAO measurements. …
Effects of arterial stiffness on brain integrity in young adults from the Framingham Heart Study
… Dr Tsao is partially supported by an award from the American Heart Association (11CRP4930004).
Dr Mitchell is owner of Cardiovascular Engineering Inc (a company that develops …
Dr Mitchell is owner of Cardiovascular Engineering Inc (a company that develops …