In Part 1 of a 2-part study, 569 heads of household across the US rated whether behavior in
43 situations was right or wrong. In Part 2 a shorter version (20 items) was given to people to …

A counter movement of anti-consumption runs from the very beginning of mass-consumption
societies. Four distinct types of anti-consumers, simplifiers, global impact consumers, …

Perceived brand parity relates to the perception among consumers that all major alternatives
in a product class are similar. Though high levels of brand parity greatly concerns many …

Because of their inherent interest in marketing, students in marketing and sales classes are
often approached by those attempting to recruit them to become involved in multilevel …

People have substantially differing attitudes towards consumption. Anti‐consumers are
negative towards consumption. In contrast, pro‐consumers view consumption in a positive light. …

As the issue of marketing's social responsibility grows in significance, the topic of materialism
surfaces. While many marketing efforts encourage materialism, the materialism that is …

Though involvement has recently become a central issue to consumer researchers, substantial
confusion exist as to its nature. In order to help reduce this confusion, the present paper …

The current study looked at the effects of attitude toward consumption (positive or negative)
on subjective well‐being. This research studied attitude toward consumption at both the …

Reflective learning has long been studied in many disciplines. A primary way that reflective
learning has been taught is through journaling. With the advent of e-learning, journaling has …

Perceived brand parity is the belief in the consumers mind that major offerings in a product
category are similar. The current article presents the results of a study indicating that high …