This paper provides the first empirically based marketing model of the perceptions of givers
and the resulting impact on donations. Within nonprofit marketing there is a considerable …

Intense competition in higher education in many different countries mandates the need for
assessments of customer‐perceived service quality for differentiation purposes. An instrument …

The authors report a content analysis that assessed gender role portrayals in advertisements
from highest circulation Japanese magazines. They found that, although some indigenous …

This research assesses the impact of consumer regional affiliation, within a single country,
on relationships among various marketing constructs. Secondary qualitative and quantitative …

… Ford (College of Business and Public Administration, Old Dominion University, Norfolk,
Virginia, USA) … Magnini, John B. Ford, Edward P. Markowski and Earl D. Honeycutt Jr attempt …

The stories told by charitable organizations are typically designed to take the consumer through
different emotional stages. This research probes the view that following exposure to the …

Increasingly, marketing and consumer researchers rely on online data collection services.
While actively-managed data collection services directly assist with the sampling process, …

Uses an upscale female sample to extend previous research onwomen′s perceptions of
their role portrayal in advertising media.Indicates that serious disenchantment with perceived …

Charity brands have been found to assist income generation by enhancing donor understanding
of an organization and what it stands for. Despite an increasing interest in this topic, few …

Marketing activities in museum stores offer significant opportunities to evaluate distinct
strategies and their related performance in a nonprofit setting. Whereas the museum store was …