User profiles for J. Kietzmann

Jan Kietzmann

Gustavson School of Business, University of Victoria, BC, Canada
Verified email at uvic.ca
Cited by 19959

Unpacking the social media phenomenon: towards a research agenda

JH Kietzmann, BS Silvestre, IP McCarthy… - Journal of public …, 2012 - Wiley Online Library
In this paper, we highlight some of the challenges and opportunities that social media
presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we …

Social media? Get serious! Understanding the functional building blocks of social media

JH Kietzmann, K Hermkens, IP McCarthy, BS Silvestre - Business horizons, 2011 - Elsevier
Traditionally, consumers used the Internet to simply expend content: they read it, they watched
it, and they used it to buy products and services. Increasingly, however, consumers are …

Ride on! Mobility business models for the sharing economy

B Cohen, J Kietzmann - Organization & environment, 2014 - journals.sagepub.com
The public perception of shared goods has changed substantially in the past few years. While
co-owning properties has been widely accepted for a while (eg, timeshares), the notion of …

Is it all a game? Understanding the principles of gamification

K Robson, K Plangger, JH Kietzmann, I McCarthy… - Business horizons, 2015 - Elsevier
There is growing interest in how gamification—defined as the application of game design
principles in non-gaming contexts—can be used in business. However, academic research …

Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda

L Whittaker, R Mulcahy, K Letheren, J Kietzmann… - Technovation, 2023 - Elsevier
Deepfakes are an emerging communication innovation possessing vast implications for
innovation scholarship. A systematic literature review of multidisciplinary literature was …

Social media? It's serious! Understanding the dark side of social media

CV Baccarella, TF Wagner, JH Kietzmann… - European Management …, 2018 - Elsevier
Research and practice have mostly focused on the “bright side” of social media, aiming to
understand and help in leveraging the manifold opportunities afforded by this technology. …

Game on: Engaging customers and employees through gamification

K Robson, K Plangger, JH Kietzmann, I McCarthy… - Business horizons, 2016 - Elsevier
Jay-Z employed advertising agency Droga5 to gamify the book launch so that it led to an …
Jay-Z (referred to as Decode)—in which players (ie, Jay-Z fans) set out to find pages of Jay-Z's …

Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business

M Farshid, J Paschen, T Eriksson, J Kietzmann - Business horizons, 2018 - Elsevier
It is not surprising that managers find it hard to distinguish similar-sounding, IT-based
concepts such as augmented reality and virtual reality. To many, all of these constructs mean …

Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey

J Kietzmann, J Paschen… - Journal of …, 2018 - journalofadvertisingresearch.com
Jan Kietzmann is an associate professor at the University of Victoria, Canada, focused on …
Jeannette Paschen is a doctoral candidate in industrial marketing and entrepreneurship at …

How to work a crowd: Developing crowd capital through crowdsourcing

J Prpić, PP Shukla, JH Kietzmann, IP McCarthy - Business Horizons, 2015 - Elsevier
Traditionally, the term ‘crowd’ was used almost exclusively in the context of people who self-organized
around a common purpose, emotion, or experience. Today, however, firms often …