… Int J Behav Nutr Phys Act 2018 Jul 24;15(1):70 [FREE Full text] [CrossRef] [Medline] … Sbaffi
L, Rowley J. Trust and credibility in web-based health information: a review and agenda for …

This article introduces the celebrity capital life cycle as a structuring framework for the
literature on celebrity endorsement. This framework comprises four stages: acquisition, …

This study examines consumer–celebrity attachment within multiple endorsement situations.
A 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement …

Celebrity brand authenticity is introduced as a construct that represents consumer perceptions
of celebrities being “true to oneself” in their behaviors and interactions with consumers. A …

This research furthers our understanding of brand authenticity by conceptualising and
measuring relational authenticity as brands being true in their relationships with consumers. We …

This study examines the effect of irrelevant information presented in marketing communications
by a celebrity co-branding partner on consumer judgments of a partner brand. Three …

This study investigates developmental differences in self-determination needs as antecedents
of consumers’ strong attachments to celebrities and, in turn, brand attachment. Applying …

We introduce political conservatism as possibly associated with brand attachment. We propose
that conservatism, in particular, might be related to stronger attachment bonds to brands …

Employing gender role ideology theory, this research investigates Australian consumer
attitudes towards current advertisements portraying males as caregivers. Results of an …

… For example, the Chrisitan Dior J’adore perfume brand is associated with Queen Latifah’s
friendly and successful image and then Emma Watson’s peaceful and gorgeous image. …