Reports the findings of a controlled field study examining the effects of background music on
shopping behavior in a traditional service environment: a supermarket. Finds that musical …

Discusses many of the empirical studies relating to the effects ofbackground music on a wide
range of consumer behaviours and outlines therelevant features and limitations of these …

Reports the results of an exploratory study of the effects of time pressure on consumer
supermarket shopping behaviour. Unique to the study are the use of measures of both actual and …

In the US, the Masters of Business Administration (MBA) degree has become the hallmark
of distinction for people seeking advanced positions in organizations. However, few realize …

Coordinating and controlling advertising strategy within contractual and administered vertical
marketing systems (VMSs) can be a complex task given the number of channel members …

Quality is a price determinant in most products. However, establishment of a quality evaluation
for the consumer is not an easy proposition. In the hospitality industry, fortunately, room …

A study is conducted to determine whether there are differences in the intensity and
effectiveness of marketing communications (MC) among service and non-service firms in the …

Each year, restaurants spend billions of dollars on advertising and employ millions of people
in an effort to capture a portion of the large sums of money consumers spend on food away …

This study examines two primary issues related to conflict in franchiser-franchisee relationships
in the restaurant industry: the effectiveness of national advertising campaigns with …

… J. Duncan Herrington is Associate Professor of Marketing, College of Business and
Economics, Radford University, PO Box 6954, Radford, VA 24142 (E-mail: dherring@runet.edu). …