… Authors: James Crimmins and Martin Horn … JIM CRIMMINS is managing partner, director
of strategic planning and research at DDB Needham. He has been with DDB Needham for 18 …

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising
Research to be a ‘classic’ - an article that has withstood the test of time. First published in …

Background In a pandemic young adults are more likely to be infected, increasing the
potential for Universities to be explosive disease outbreak centres. Outbreak management is …

Reviews recent research on brand value from the consumer's perspective. What is
happening to our belief in brand name s; Commitment to individual brands and brand value; …

… It received its widest audience in America, where it was reprinted on many occasions and
frequently cited in the debates over the usury laws (Crimmins 2022, 53–54, 75, 209–11). It was …

Jeremy Bentham was an ardent secularist convinced that society could be sustained without
the support of religious institutions or beliefs. This is writ large in the commonly neglected …

Objective To assess the impact of a web-based personally controlled health management
system (PCHMS) on the uptake of seasonal influenza vaccine and primary care service …

Background Spinal cord stimulation (SCS) is an effective method of treating chronic pain.
Obese patients are overrepresented in chronic pain cases. We examine the effect of body …

This article illustrates the contours of the continuing debate over Bentham's utilitarianism
through an analysis of the secondary literature. It assesses the persuasiveness of the principal …

… Finally, it virtually goes without saying that this study could not have been completed without
the support of my dear companion and partner in life Johanne Lapensée-Crimmins, and our …