Simultaneous media usage: A critical consumer orientation to media planning
JJ Pilotta, DE Schultz, G Drenik… - Journal of Consumer …, 2004 - Wiley Online Library
This research study is the third in a series of surveys exploring the incidence of simultaneous
media usage among a national sample of US consumers. The research is based on 12,322 …
media usage among a national sample of US consumers. The research is based on 12,322 …
Simultaneous media experience and synesthesia
JJ Pilotta, D Schultz - Journal of Advertising Research, 2005 - cambridge.org
… At the 2004 ESOMAR WAM Conference, Schultz and Pilotta (2005) hypothesized that …
our previous discussion on the issue (Schultz and Pilotta, 2005). 1. The Study: Overview. …
our previous discussion on the issue (Schultz and Pilotta, 2005). 1. The Study: Overview. …
Mass media displacement and saturation
J Newell, JJ Pilotta, JC Thomas - The International Journal on …, 2008 - Taylor & Francis
This study addresses the contradiction between the theoretical displacement of incumbent
media by new media versus empirical evidence of rising consumption of both new and …
media by new media versus empirical evidence of rising consumption of both new and …
The entrepreneur as hero?
JJ Pilotta - … , economic radicalism, and the normalization of …, 2016 - Springer
This chapter is an exposition of entrepreneur as a cultural hero. Entrepreneurism has become
iconic within the context of neoliberalism. Neoliberalism is the philosophy of the market, …
iconic within the context of neoliberalism. Neoliberalism is the philosophy of the market, …
Technology transfer: Theory and outline of a research model for managing cultural change
T Widman, SA Jasko, JJ Pilotta - Howard Journal of …, 1988 - Taylor & Francis
<p>Western knowledge transfer activities have come under increasing criticism in recent
years for bringing about disintegration of indigenious cultures and lopsided transformations of …
years for bringing about disintegration of indigenious cultures and lopsided transformations of …
[BOOK][B] Practical reasoning in human affairs: Studies in honor of Chaim Perelman
JL Golden, JJ Pilotta - 2012 - books.google.com
This anthology of original essays has been nearly. two and one-half years in the making, and
reflects the generous effort of many persons. To begin with, we thank the contributors to the …
reflects the generous effort of many persons. To begin with, we thank the contributors to the …
Crime news reporting in a black weekly
L Ammons, J Dimmick, JJ Pilotta - 1982 - journals.sagepub.com
Results I) that the antiwar movement actually increased in. activity after 1968; 2) that the
antiwar movement received more media coverage after 1968; or, 3) that the sample issues …
antiwar movement received more media coverage after 1968; or, 3) that the sample issues …
Research note: Identifying 'at risk' persons in community based research1
JW Murphy, JJ Pilotta - Sociology of health & illness, 1987 - Wiley Online Library
… neecte, while ignoring scKadly sei^itive measures (Pilotta ^ al. 1983a). Many times this
restate in … The details of this approach to interviewing can be found in Murphy and Pilotta (1983a, …
restate in … The details of this approach to interviewing can be found in Murphy and Pilotta (1983a, …
Presentational thinking: A contemporary hermeneutic of communicative action
JJ Pilotta - Western Journal of Speech Communication, 1979 - Taylor & Francis
<p>The reflexive attitude is a prominent metaphor in phenomenological and hermeneutical
inquiry. The reflexive orientation is grounded by the communicative structures and non‐…
inquiry. The reflexive orientation is grounded by the communicative structures and non‐…
Community based research: A new strategy for policy analysis
JW Murphy, JJ Pilotta - Humboldt Journal of Social Relations, 1984 - JSTOR
Currently citizens and politicians are calling for community based planning, so that policies
are effectively and efficiently implemented. For this shift in strategy to succeed, it is argued in …
are effectively and efficiently implemented. For this shift in strategy to succeed, it is argued in …