Simultaneous media usage: A critical consumer orientation to media planning

JJ Pilotta, DE Schultz, G Drenik… - Journal of Consumer …, 2004 - Wiley Online Library
This research study is the third in a series of surveys exploring the incidence of simultaneous
media usage among a national sample of US consumers. The research is based on 12,322 …

Simultaneous media experience and synesthesia

JJ Pilotta, D Schultz - Journal of Advertising Research, 2005 - cambridge.org
… At the 2004 ESOMAR WAM Conference, Schultz and Pilotta (2005) hypothesized that …
our previous discussion on the issue (Schultz and Pilotta, 2005). 1. The Study: Overview. …

Mass media displacement and saturation

J Newell, JJ Pilotta, JC Thomas - The International Journal on …, 2008 - Taylor & Francis
This study addresses the contradiction between the theoretical displacement of incumbent
media by new media versus empirical evidence of rising consumption of both new and …

The entrepreneur as hero?

JJ Pilotta - … , economic radicalism, and the normalization of …, 2016 - Springer
This chapter is an exposition of entrepreneur as a cultural hero. Entrepreneurism has become
iconic within the context of neoliberalism. Neoliberalism is the philosophy of the market, …

Technology transfer: Theory and outline of a research model for managing cultural change

T Widman, SA Jasko, JJ Pilotta - Howard Journal of …, 1988 - Taylor & Francis
<p>Western knowledge transfer activities have come under increasing criticism in recent
years for bringing about disintegration of indigenious cultures and lopsided transformations of …

[BOOK][B] Practical reasoning in human affairs: Studies in honor of Chaim Perelman

JL Golden, JJ Pilotta - 2012 - books.google.com
This anthology of original essays has been nearly. two and one-half years in the making, and
reflects the generous effort of many persons. To begin with, we thank the contributors to the …

Crime news reporting in a black weekly

L Ammons, J Dimmick, JJ Pilotta - 1982 - journals.sagepub.com
Results I) that the antiwar movement actually increased in. activity after 1968; 2) that the
antiwar movement received more media coverage after 1968; or, 3) that the sample issues …

Research note: Identifying 'at risk' persons in community based research1

JW Murphy, JJ Pilotta - Sociology of health & illness, 1987 - Wiley Online Library
… neecte, while ignoring scKadly sei^itive measures (Pilotta ^ al. 1983a). Many times this
restate in … The details of this approach to interviewing can be found in Murphy and Pilotta (1983a, …

Presentational thinking: A contemporary hermeneutic of communicative action

JJ Pilotta - Western Journal of Speech Communication, 1979 - Taylor & Francis
<p>The reflexive attitude is a prominent metaphor in phenomenological and hermeneutical
inquiry. The reflexive orientation is grounded by the communicative structures and non‐…

Community based research: A new strategy for policy analysis

JW Murphy, JJ Pilotta - Humboldt Journal of Social Relations, 1984 - JSTOR
Currently citizens and politicians are calling for community based planning, so that policies
are effectively and efficiently implemented. For this shift in strategy to succeed, it is argued in …