What is the nature of macromarketing? What is the nature of micromarketing? This article
reviews the controversy concerning the nature of the macromarketing/micromarketing …

Consumer religiosity, which includes the religious commitment and religious affiliation of
consumers, may be a significant construct in explaining retail store patronage. The present …

The role of religiousness as a variable in models of consumer behavior is not well-established.
Research findings in this area tend to be sparse and conflicting, and measurement …

This article encorporates the management literature on crisis to create a model that can be
used to assess the seriousness of crisis. In addition, the model is extended for use by public …

Few consumer groups have greater potential and are more ignored than the disabled.
Consisting of 50 million individuals in the United States, with discretionary income of over $200 …

This study examined various demographic and psychographic characteristics in terms of
how well they relate to differing levels of life insurance ownership. Life insurance ownership …

We benchmark the decoherence of superconducting transmon qubits to examine the temporal
stability of energy relaxation, dephasing, and qubit transition frequency. By collecting …

Despite substantial evidence that the use of student subjects in marketing research is
inappropriate, their use continues. This investigation systematically compares a group of student …

BACKGROUND: We previously reported decreased transfusions and donor exposures in
preterm infants randomized to Darbepoetin (Darbe) or erythropoietin (Epo) compared with …

A major issue for the implementation of large-scale superconducting quantum circuits is the
interaction with interfacial two-level system (TLS) defects that lead to qubit parameter …