User profiles for Hye-Jin Paek

Hye-Jin Paek

Department of Advertising & Public Relations, Hanyang University, South Korea
Verified email at hanyang.ac.kr
Cited by 7637

Risk perceptions and risk characteristics

HJ Paek, T Hove - Oxford research encyclopedia of communication, 2017 - oxfordre.com
Risk perception refers to people’s subjective judgments about the likelihood of negative
occurrences such as injury, illness, disease, and death. Risk perception is important in health …

Downshifting consumer= upshifting citizen? An examination of a local freecycle community

…, MA Rademacher, HJ Paek - The Annals of the …, 2007 - journals.sagepub.com
Critics suggest that contemporary consumer culture creates overworked and overshopped
consumers who no longer engage in civic life. The authors challenge this conventional …

Examination of gender-role portrayals in television advertising across seven countries

HJ Paek, MR Nelson, AM Vilela - Sex roles, 2011 - Springer
This study examined the roles of cultural (Hofstede’s Masculinity value dimension—ie,
Gender of Nations), country-level (Gender-related Development Index), and execution-level (…

Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising

HJ Paek, H Shah - Howard Journal of Communications, 2003 - Taylor & Francis
As one of the most visible and powerful media institutions of US popular culture, advertising
plays a central role in conveying and disseminating a dominant racial ideology. After …

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

HJ Paek, T Hove, Y Jung, RT Cole - Public Relations Review, 2013 - Elsevier
This study analyzed a social media campaign promoting child welfare to explore the
associations among people's social media use, their engagement with different social media …

Accurate measurement of electron beam induced displacement cross sections for single-layer graphene

…, F Eder, S Kurasch, V Skakalova, J Kotakoski, HJ Park… - Physical review …, 2012 - APS
We present an accurate measurement and a quantitative analysis of electron-beam-induced
displacements of carbon atoms in single-layer graphene. We directly measure the atomic …

Theory-based approaches to understanding public emergency preparedness: Implications for effective health and risk communication

HJ Paek, K Hilyard, V Freimuth, JK Barge… - Journal of health …, 2010 - Taylor & Francis
Recent natural and human-caused disasters have awakened public health officials to the
importance of emergency preparedness. Guided by health behavior and media effects theories…

Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube

HJ Paek, S Kim, T Hove, JY Huh - Journal of health communication, 2014 - Taylor & Francis
E-cigarettes are widely promoted on the Internet, but little is known about what kinds of
information about them are available online. This study examines message, source, and health …

Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

HJ Paek, K Kim, T Hove - Health education research, 2010 - academic.oup.com
Focusing on several message features that are prominent in antismoking campaign literature,
this content-analytic study examines 934 antismoking video clips on YouTube for the …

Growth and properties of few-layer graphene prepared by chemical vapor deposition

HJ Park, J Meyer, S Roth, V Skákalová - Carbon, 2010 - Elsevier
The structure and the electrical, mechanical and optical properties of few-layer graphene (FLG)
synthesized by chemical vapor deposition (CVD) on a Ni-coated substrate were studied. …