User profiles for Holly Overton
Holly OvertonAssociate Professor, The Pennsylvania State University Verified email at psu.edu Cited by 784 |
Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses
This study applies arguments from attribution theory to examine the role of perceived
motives (values-driven, egoistic-driven, strategic-driven, and stakeholder-driven motives) in …
motives (values-driven, egoistic-driven, strategic-driven, and stakeholder-driven motives) in …
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors
Corporate social advocacy (CSA) has become more prominent as companies continue
taking stands on politically charged social issues. This study examines emotions and issue …
taking stands on politically charged social issues. This study examines emotions and issue …
Examining consumer attitudes toward CSR and CSA messages
This study conducts a 2 (message type: CSR vs. CSA) x 2 (source: company vs. nonprofit
organization) factorial online experiment to examine impacts on individuals’ attitude changes …
organization) factorial online experiment to examine impacts on individuals’ attitude changes …
Examining native CSR advertising as a post-crisis response strategy
Although companies have started to adopt native CSR advertising for crisis communication,
no existing research has examined this new phenomenon. To fill the gap, this study tested …
no existing research has examined this new phenomenon. To fill the gap, this study tested …
Examining cultural impacts on consumers' environmental CSR outcomes
N Bhalla, HK Overton - Corporate Communications: An International …, 2019 - emerald.com
Purpose The purpose of this paper is to examine the impact of cultural factors on environmental
CSR attitudes and purchase intentions among publics in a developed (USA) country and …
CSR attitudes and purchase intentions among publics in a developed (USA) country and …
Examining the impact of message frames on information seeking and processing: A new integrated theoretical model
HK Overton - Journal of Communication Management, 2018 - emerald.com
… Overton (School of Journalism and Mass Communications, University of South Carolina,
Columbia, South Carolina, USA) … Overton can be contacted at: overton@sc.edu …
Columbia, South Carolina, USA) … Overton can be contacted at: overton@sc.edu …
Examining public perceptions of CSR in sport
Purpose The purpose of this paper is to investigate how the public views two corporate
social responsibility (CSR) initiatives practiced by a Major League Baseball (MLB) team. This …
social responsibility (CSR) initiatives practiced by a Major League Baseball (MLB) team. This …
Predicting public support: applying theory to prosocial behaviors
Purpose The purpose of this paper is to apply communication theory to explore and help
explain public support for causes and organizations in the form of prosocial behaviors, …
explain public support for causes and organizations in the form of prosocial behaviors, …
[HTML][HTML] Identifying frames of the COVID-19 infodemic: thematic analysis of misinformation stories across media
Background The word “infodemic” refers to the deluge of false information about an event,
and it is a global challenge for today’s society. The sheer volume of misinformation circulating …
and it is a global challenge for today’s society. The sheer volume of misinformation circulating …
Communicative action and supportive behaviors for environmental CSR practices: An attitude-based segmentation approach
Purpose While the segmentation approach has been frequently employed to explore
individuals' environment-friendly behaviors, the investigation of environmental corporate social …
individuals' environment-friendly behaviors, the investigation of environmental corporate social …