User profiles for Hojoon Choi
 | Hojoon ChoiAssociate Professor, The University of Houston Verified email at uh.edu Cited by 616 |
Fibrous cellulose nanoarchitectonics on N-doped Carbon-based Metal-Free catalytic nanofilter for highly efficient advanced oxidation process
N-doped carbon materials have been considered as promising efficient and environment-friendly
catalysts for sulfate radical-based advanced oxidation processes (SR-AOPs). Herein, …
catalysts for sulfate radical-based advanced oxidation processes (SR-AOPs). Herein, …
Highly catalytic and durable nanocellulose fibers-based nanoporous membrane film for efficient organic pollutant degradation
Sulfate radical-based advanced oxidation processes (SR-AOPs) have received significant
attention because of the efficient and non-selective degradation of organic pollutants during …
attention because of the efficient and non-selective degradation of organic pollutants during …
Cutting Edge Use of Conductive Patterns in Nanocellulose‐Based Green Electronics
Y Ko, G Kwon, H Choi, K Lee, Y Jeon… - Advanced Functional …, 2023 - Wiley Online Library
Green electronics made from degradable materials have recently attracted special attention,
because electronic waste (e‐waste) represents a serious threat to the environment and to …
because electronic waste (e‐waste) represents a serious threat to the environment and to …
Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising
The purpose of this study was to examine the extent to which recently prevalent nutrientcontent
claims in food advertising are effective and how the level of effectiveness might differ …
claims in food advertising are effective and how the level of effectiveness might differ …
Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables
KY Lee, H Choi - Computers in Human Behavior, 2019 - Elsevier
Given that consumers' electronic word-of-mouth (eWOM) communication on social networking
sites (SNSs) is influenced by cultural and social background, this study examined (a) to …
sites (SNSs) is influenced by cultural and social background, this study examined (a) to …
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food …
A multi-method study was conducted to, first, establish the prevalence of types of health- and
nutrition-related (HNR) claims (nutrient content, structure/function and health claims) with …
nutrition-related (HNR) claims (nutrient content, structure/function and health claims) with …
'Thinking and feeling'products and 'utilitarian and value-expressive'appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB …
Using the Foote, Cone and Belding (FCB) grid model and functional matching effects as
theoretical frameworks, this study analyzed 1356 primetime TV commercials to assess the …
theoretical frameworks, this study analyzed 1356 primetime TV commercials to assess the …
Congruity effects and moderating influences in nutrient-claimed food advertising
Guided by self- and functional-congruity theory, this experiment tested a model to determine
(1) whether the effects of nutrient-claimed food advertisements are differentially predicted by …
(1) whether the effects of nutrient-claimed food advertisements are differentially predicted by …
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals
H Choi, K Yoo, T Reichert… - Current Research on …, 2018 - taylorfrancis.com
To test the belief that feminism and sexualization of women in advertising stand in opposition,
this study employed a large US national sample (N = 1298) to examine how consumers’ …
this study employed a large US national sample (N = 1298) to examine how consumers’ …
How to use health and nutrition–related claims correctly on food advertising: comparison of benefit-seeking, risk-avoidance, and taste appeals on different food …
H Choi, JK Springston - Journal of health communication, 2014 - Taylor & Francis
This study applies the concepts of health halos and unhealthy = tasty intuition to examine
how the different health and nutrition–related (HNR) appeal types interact with different food …
how the different health and nutrition–related (HNR) appeal types interact with different food …