… HERBERT E. KRUGMAN of male involvement was a surprise. Apparently, the "entertaining"
aspects of the advertisement were responded to more than those related to smoking or to …

Does television advertising produce sales by changing attitudes? Not always, says Herbert
E. Krugman in his presidential address before the American Association for Public Opinion …

… Herbert E. Krugman is responsible for corporate public relations and advertising research
at the General Electric Company. Eugene L. Hartley is Dean of the College of Community …

For some time now there has been considerable skepticism about the ability of comparative
cost theory to explain the actual pattern of international trade. Neither the extensive trade …

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising
Research to be a ‘classic’ - an article that has withstood the test of time. First published in …

… The first point concerns Krugman's view that world trade in the last half century, at least until
the early 1980s, basically represents a return to 1913. I believe he understates the extent to …

… Paul Krugman argues that the unwillingness of mainstream … Krugman examines the course
of economic geograph and … for the tools at hand." Krugman's book, however, is not a call to …

Recordings of classical and of swing music, so chosen as to have initially very slight affective
value, were played once a week for 8 weeks to 7 subjects. Shifts in the direction of greater …

A new device that measures changes in pupil diameter while subjects view advertisements,
packages, etc., offers promise of becoming a powerful tool for studying the interest-arousing …

… In addition to his teaching and academic research, Krugman writes extensively for
nontechnical audiences. Krugman is a regular op-ed columnist for the New York Times. His latest …