This article develops and tests a model to explain consumers’intention to use mobile services.
Through triangulating theories from the diverse fields of information systems research, …

An extended adoption model based on the technology acceptance model and theory of
reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat …

Research on the effects of personalized messages on consumers’ behavioral responses
has yielded mixed findings. We explore how e-mail personalization influences click-through …

Due to its potential for interactive communication, the Internet is considered a promising tool
for relationship marketing. However, the effects of interactive communication on marketing …

Many studies have proposed the use of the relationship metaphor to enhance the
understanding of the relationship between consumers and brands. However, few studies have …

Mobile devices and services are proposed to be powerful channels for both distribution and
marketing communication. In this article, the authors study the effects of mobile channel …

This paper explores the role of self‐identity expressiveness and social identity expressiveness
in the context of Multimedia Messaging (MMS) adoption. An extended version of the …

Virtual reality can influence consumer behavior in powerful ways, but in the domain of tourism
marketing, less is known about the psychological process. One possibility is that VR has …

Previous studies on corporate social responsibility (CSR) communication suggest that firms’
social initiatives should be communicated through third-party, non-corporate sources …

A number of previous studies have investigated determinants of brand website usage.
Variables such as internet experience, goal-directedness and type of motivation (entertainment/…