Sponsorship is again on the rise, and marketers have called for new efforts by researchers to
measure the business value of this form of marketing communications. The methodologies …

This paper illustrates how long-term measurements can be analysed to understand bridge
behaviour under changing environmental conditions and how the developed understanding …

Twenty-eight studies were conducted for leading advertisers to measure the persuasion of
sponsorship without advertising on the internet. Experimental design maintained identical …

… Bill Harvey is a lifelong birdwatcher who has lived throughout the Indian subcontinent. He
published the first authoritative checklist on the birds of Bangladesh as well as numerous …

The Web is the first interactive medium presented to the advertiser. As such, it offers important
opportunities for learning how to use interactivity within the advertising process to add to …

This paper describes a recent series of experimental tests of Quantum Mechanics, and
examines the way in which various knowledge-claims were evaluated. In each case, it is argued …

Load-related damage to masonry bridges is relatively uncommon. The author is aware of only
a small number of cases and nearly all of them are in structures carrying high railway loads…

… capsule for Bill Harvey, whenever … Harvey’s office at the CIA’s main Cold War outpost was
an inner redoubt that no hostile could ever penetrate without a furious firefight, in which Harvey …

Historically the UK has been a pioneer and early adopter of experimental investigation
techniques on new and operation structures, a technology that would now be descried as „…

Considerable experimental evidence exists which shows that free-stream disturbances (the
ratio of root-mean-square pressure fluctuations to mean values) in conventional wind …