User profiles for HOLLY OVERTON

Holly Overton

Associate Professor, The Pennsylvania State University
Verified email at psu.edu
Cited by 784

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

JK Kim, H Overton, N Bhalla, JY Li - Public Relations Review, 2020 - Elsevier
This study applies arguments from attribution theory to examine the role of perceived
motives (values-driven, egoistic-driven, strategic-driven, and stakeholder-driven motives) in …

Testing the viability of emotions and issue involvement as predictors of CSA response behaviors

H Overton, M Choi, JL Weatherred… - Journal of Applied …, 2020 - Taylor & Francis
Corporate social advocacy (CSA) has become more prominent as companies continue
taking stands on politically charged social issues. This study examines emotions and issue …

Examining consumer attitudes toward CSR and CSA messages

H Overton, JK Kim, N Zhang, S Huang - Public Relations Review, 2021 - Elsevier
This study conducts a 2 (message type: CSR vs. CSA) x 2 (source: company vs. nonprofit
organization) factorial online experiment to examine impacts on individuals’ attitude changes …

Examining native CSR advertising as a post-crisis response strategy

L Wu, H Overton - International Journal of Advertising, 2022 - Taylor & Francis
Although companies have started to adopt native CSR advertising for crisis communication,
no existing research has examined this new phenomenon. To fill the gap, this study tested …

Examining cultural impacts on consumers' environmental CSR outcomes

N Bhalla, HK Overton - Corporate Communications: An International …, 2019 - emerald.com
Purpose The purpose of this paper is to examine the impact of cultural factors on environmental
CSR attitudes and purchase intentions among publics in a developed (USA) country and …

Examining the impact of message frames on information seeking and processing: A new integrated theoretical model

HK Overton - Journal of Communication Management, 2018 - emerald.com
Overton (School of Journalism and Mass Communications, University of South Carolina,
Columbia, South Carolina, USA) … Overton can be contacted at: overton@sc.edu …

Examining public perceptions of CSR in sport

JK Kim, H Overton, K Hull, M Choi - Corporate Communications: An …, 2018 - emerald.com
Purpose The purpose of this paper is to investigate how the public views two corporate
social responsibility (CSR) initiatives practiced by a Major League Baseball (MLB) team. This …

Predicting public support: applying theory to prosocial behaviors

…, R McKeever, G Pressgrove, H Overton - Journal of …, 2019 - emerald.com
Purpose The purpose of this paper is to apply communication theory to explore and help
explain public support for causes and organizations in the form of prosocial behaviors, …

[HTML][HTML] Identifying frames of the COVID-19 infodemic: thematic analysis of misinformation stories across media

…, I Tahamtan, Y Mansourian, H Overton - JMIR …, 2022 - infodemiology.jmir.org
Background The word “infodemic” refers to the deluge of false information about an event,
and it is a global challenge for today’s society. The sheer volume of misinformation circulating …

Communicative action and supportive behaviors for environmental CSR practices: An attitude-based segmentation approach

JY Li, H Overton, N Bhalla - Corporate Communications: An …, 2020 - emerald.com
Purpose While the segmentation approach has been frequently employed to explore
individuals' environment-friendly behaviors, the investigation of environmental corporate social …