User profiles for H. Thorbjornsen
Helge ThorbjørnsenProfessor at NHH - Norwegian School of Economics Verified email at nhh.no Cited by 6386 |
Intentions to use mobile services: Antecedents and cross-service comparisons
…, PE Pedersen, H Thorbjørnsen - Journal of the academy …, 2005 - journals.sagepub.com
This article develops and tests a model to explain consumers’intention to use mobile services.
Through triangulating theories from the diverse fields of information systems research, …
Through triangulating theories from the diverse fields of information systems research, …
Getting too personal: Reactance to highly personalized email solicitations
Research on the effects of personalized messages on consumers’ behavioral responses
has yielded mixed findings. We explore how e-mail personalization influences click-through …
has yielded mixed findings. We explore how e-mail personalization influences click-through …
“This is who I am”: Identity expressiveness and the theory of planned behavior
H Thorbjørnsen, PE Pedersen… - Psychology & …, 2007 - Wiley Online Library
This paper explores the role of self‐identity expressiveness and social identity expressiveness
in the context of Multimedia Messaging (MMS) adoption. An extended version of the …
in the context of Multimedia Messaging (MMS) adoption. An extended version of the …
Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework
…, LB Methlie, H Thorbjornsen - proceedings of the 35th …, 2002 - ieeexplore.ieee.org
In the literature on mobile commerce service adoption, aggregate diffusion issues or
technology issues are usually the focus. However; a comparison of the slow adoption of WAP …
technology issues are usually the focus. However; a comparison of the slow adoption of WAP …
The impact of brand loyalty on website usage
H Thorbjørnsen, M Supphellen - Journal of Brand Management, 2004 - Springer
A number of previous studies have investigated determinants of brand website usage.
Variables such as internet experience, goal-directedness and type of motivation (entertainment/…
Variables such as internet experience, goal-directedness and type of motivation (entertainment/…
Brand extensions: brand concept congruency and feedback effects revisited
H Thorbjørnsen - Journal of Product & Brand Management, 2005 - emerald.com
Purpose – The aim of this research is to examine the effects of congruent and incongruent
brand concept extensions on consumer attitudes towards the extended product and feedback …
brand concept extensions on consumer attitudes towards the extended product and feedback …
Explaining intention to use mobile chat services: moderating effects of gender
…, PE Pedersen, H Thorbjørnsen - Journal of consumer …, 2005 - emerald.com
… Nysveen, Pedersen and Thorbjørnsen present an assessment of the way in which
consumers use mobile chat services and especially the differences between genders. …
consumers use mobile chat services and especially the differences between genders. …
Building brand relationships online: A comparison of two interactive applications
H Thorbjørnsen, M Supphellen… - Journal of interactive …, 2002 - Wiley Online Library
Due to its potential for interactive communication, the Internet is considered a promising tool
for relationship marketing. However, the effects of interactive communication on marketing …
for relationship marketing. However, the effects of interactive communication on marketing …
Consumer brand relationships: an investigation of two alternative models
E Breivik, H Thorbjørnsen - Journal of the Academy of Marketing Science, 2008 - Springer
Many studies have proposed the use of the relationship metaphor to enhance the
understanding of the relationship between consumers and brands. However, few studies have …
understanding of the relationship between consumers and brands. However, few studies have …
Mobilizing the brand: The effects of mobile services on brand relationships and main channel use
…, PE Pedersen, H Thorbjørnsen… - Journal of Service …, 2005 - journals.sagepub.com
Mobile devices and services are proposed to be powerful channels for both distribution and
marketing communication. In this article, the authors study the effects of mobile channel …
marketing communication. In this article, the authors study the effects of mobile channel …