Factors affecting online advertising recall: A study of students

PJ Danaher, GW Mullarkey - Journal of advertising research, 2003 - cambridge.org
In this article we examine factors that might impact on web advertising recall and recognition.
These factors include the viewing mode, duration of page viewing, and web page context …

Factors affecting web site visit duration: A cross-domain analysis

PJ Danaher, GW Mullarkey… - Journal of Marketing …, 2006 - journals.sagepub.com
In this study, the authors examine factors that affect Web site visit duration, including user
demographics, text and graphics content, type of site, presence of functionality features, …

Internet measurement data–practical and technical issues

GW Mullarkey - Marketing Intelligence & Planning, 2004 - emerald.com
Any research conducted in the Internet arena will require appropriate and accurate data with
which to conduct analysis. This article critically reviews the two currently available Internet …

Innovation or multiple copies of the same lottery ticket: The effect of widely shared knowledge on organizational adaptability

AM Stewart, GW Mullarkey, JL Craig - Journal of Marketing Theory …, 2003 - Taylor & Francis
Marketing literature suggests that a market orientation has a positive effect on a firm’s
performance and innovativeness. This paper applies biological metapopulation theory to describe …

[PDF][PDF] Factors Affecting Online Advertising Recall

PJ Danaher, GW Mullarkey - 2008-09-10]. http:/www. xtramsa. co. nz, 2002 - Citeseer
In this study we examine factors that might impact on web advertising recall and recognition.
These factors include the viewing mode, duration of page viewing and web page context …

Chromosome deletion 17pl 1.2 (Smith‐Magenis syndrome) in seven new patients, four of whom had been referred for fragile‐X investigation

F Behjati, M Mullarkey, A Bergbaum, AC Berry… - Clinical …, 1997 - Wiley Online Library
We report seven new patients with clinical features of the Smith‐Magenis syndrome (SMS)
and small de novo interstitial deletions of 17p11.2. Four of these patients had been referred …

[BOOK][B] Bergson and philosophy

J Mullarkey - 2019 - books.google.com
… photographic works, with a text contribution from John Mullarkey, under the title Orientation.
Mullarkey’s provocative response to this virtualist tendency is to give the ‘actualist’ approach …

[CITATION][C] The influence of brands in the fashion purchasing process

GW Mullarkey - University of Auckland Business Review, 2001

[CITATION][C] INTERNET: AN ALTERNATE TO TRADITIONAL ADVERTISING MEDIA

S Goyal

[CITATION][C] Mullarkey Plays: 1: Single Sex; Tourism; Cannibals; The Wolf From the Door; Each Slow Dusk

R Mullarkey - 2018 - Methuen Drama