User profiles for Guiohk Lee

Guiohk Lee

세종대학교
Verified email at sejong.ac.kr
Cited by 944

Effects of structural and perceptual factors on attitudes toward the website

SJ McMillan, JS Hwang, G Lee - Journal of advertising research, 2003 - cambridge.org
This study examined effects of structural and perceptual variables on attitude toward websites.
Data were collected from 311 consumers who reviewed four hotel websites. The sites …

Corporate web sites as advertising: An analysis of function, audience, and message strategy

JS Hwang, SJ McMillan, G Lee - Journal of Interactive Advertising, 2003 - Taylor & Francis
The primary purpose of this study is to explore and explain the concept of the Web site as
corporate advertisement. Three coders analyzed 160 corporate Web sites. Corporate Web …

Gender role portrayals in American and Korean advertisements

R Hovland, C McMahan, G Lee, JS Hwang, J Kim - Sex Roles, 2005 - Springer
This article reports on an examination of gender role portrayals in American and Korean
magazine advertisements that is based on the work of Erving Goffman (1979). Through a study …

Gender stereotypes depicted by Western and Korean advertising models in Korean adolescent girls' magazines

K Nam, G Lee, JS Hwang - Sex Roles, 2011 - Springer
Using content analysis based on Goffman’s ( 1979 ) typology, the authors examined gender
role stereotypes in Korean fashion magazines targeting adolescent girls. Korean women …

[HTML][HTML] COVID-19 impact on hygiene practices for food safety in South Korea

AR Jung, G Lee, E Jeong - Public Health in Practice, 2022 - Elsevier
Objectives This study examined the influence of COVID-19 on the perception and behaviours
of hygiene practices for food safety in South Korea. Study design This study employed …

Associations between personality traits and experiential gratification in an online gaming context

J Park, G Lee - Social Behavior and Personality: an …, 2012 - ingentaconnect.com
We explored how personality traits are associated with experiential gratification in an online
gaming context by applying Pine and Gilmore's (1998) experience economy framework. …

Exploring COVID-19 research papers published on journals in the field of LIS

EJ Shin, G Lee - Journal of Librarianship and Information …, 2023 - journals.sagepub.com
As the COVID-19 pandemic prevails, research related to COVID-19 has spread beyond
medicine, health science, and biology to almost all academic fields. Library and information …

[HTML][HTML] The changes in smoking stigmatization during the COVID-19 pandemic

AR Jung, G Lee - Public Health in Practice, 2023 - Elsevier
Objectives This study aimed to analyze the changes in smoking stigmatization in relation to
an individual's smoking status after the COVID-19 outbreak. Study design A 2 (before vs. …

[HTML][HTML] A semantic network analysis of news reports on an emerging infectious disease by multidrug-resistant microorganism

K Park, G Lee, MI Choi - Journal of Digital Convergence, 2014 - koreascience.kr
The present study performed semantic network analysis of the keywords in the headlines of
newspapers to investigate the media coverage of the multidrug-resistant microorganisms (…

Food risk communication and media

GO Lee - Safe Food, 2007 - koreascience.kr
치며, 이들 식품의 소비와 직접적으로 연관되게 된다. 따라서그|-신문, 잡지 등의 전통적인 대중
매제는 물론 디 이러한 식품 리스크보도의 영향은 단기적으로 특정 식품브랜○○, 지털미디어, …