Many firms adopt green advertising and put great emphasis on the value of green marketing
strategies. However, little research has examined the effectiveness of green appeal in …

Numerical information is an important feature in green advertising claims. In four experiments,
the authors examine the extent to which numerical precision signals the competence of an …

Previous behavioral research on advertising deception has focused on the extent to which
consumers would be misled by claims and implications of advertisements. The present …

This article reviews and assesses the experimental research on deceptive advertising claims
from the past thirty years. The literature suggests that consumers can be highly susceptible …

Milton Rokeach (1973) described social values as the single most important construct in social
science. He argued that social values are the building blocks from which the rest of social …

The list of values (LOV) was administered in a national survey in 2007 to monitor social
values across key demographic variables in the United States (Kahle, 1983). The results were …

The present research examines the extent to which consumers perceive deceptive advertising
claims as effective (ie, affect one's purchase decision) for themselves and others. Results …

Recent scholarship in business ethics has revealed the importance of privacy expectations
as they relate to implicit privacy norms and the business practices that may violate these …

… Guang-Xin Xie is currently a PhD candidate in marketing at the Charles H. Lundquist
College of Business at the University of Oregon in Eugene. His research interests focus on …

Marketers often use numerical comparisons in promotional claims to signal superior product
offerings. A potentially misleading practice involves omitting the reference point deliberately …