This article reviews the current status of advertising in the Arab world with special attention
given to television advertising. After providing a review of the literature and the status of …

Client-sponsored projects are suggested as a vehicle for helping students in marketing courses
integrate theoretical and applied perspectives. Client-sponsored projects are described …

Notwithstanding the little understanding on the product placement in movies, practitioners
have misbelieved that this marketing activity eventually generates favorable attitudes toward …

This study provides a test for the ability of Tajfel’s theory to explain how the relationship
between salesperson accents and country affect consumer purchase intentions. The theory …

Compulsive buying has been extensively explored by scholars in the traditional consumption
environment. However, little attention has been given to understanding the relationship …

This study is unique in that it is the first, at least in the literature, to study systematically and
analyse empirically the expenditures by Mexican visitors in the border cities of the USA. The …

… VINCENT AND GILBERTO DE LOS SANTOS … After scrutinizing the literature on winter
Texans, the authors built a data base (de los Santos and Vincent 1989) from which we …

This study was a test of the ability of Tajfel's decoding theory to explain the influence of a
Latino salesperson's credibility as measured by gender and accent on the purchase intentions …

This article examines the role of the faculty in increasing the success of Hispanic students in
higher education and offers suggestions for improving teaching effectiveness. As educators, …

Without a considered analysis of the costs and benefits of policies that restrict tourist activity,
the various parties that influence and are influenced by the development of the tourism …