Questo libro si propone di trattare alcuni aspetti di critica rilevanza nelle metodologie e negli
strumenti della ricerca di marketing, proponendo un modello unitario e sequenziale del …

The present study, conducted on a sample of roughly 700 customers of two different
shopping centers, focuses on verifying the existence of two stable high-order dimensions–ie, …

Digitization blurs the lines between technology and management, facilitating new business
models built upon the concepts, methods and tools of the digital environment. The purpose of …

… Gianluigi Guido (Department of Business, Law and Environmental Studies, University of
Salento, Lecce, Italy) … Gianluigi Guido (PhD University of Cambridge, UK) is Full …

In consumer and social psychology, salience has been generally treated as an attribute of a
stimulus, which allows it to stand out and be noticed. Researchers, however, have only …

The emergence of neuromarketing has significantly advanced conventional marketing research,
illuminating how unconscious responses and emotions impact consumers’ perceptions …

Lo sviluppo del dibattito sulla valorizzazione dei sistemi territoriali attraverso strategie di
marketing è passato velocemente, in questi ultimi anni, da una fase di ((fervore pioneristico)), …

This study analyzes the impact of ethical motivations, food safety and health‐related
concerns on purchasing intentions of habitual and less frequent consumers of organic food. A …

Entrepreneurs’innovativeness and personality play a key role in the adoption of innovations
in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, …

Italia, una recente indagine nei diversi settori dell’economia (Aa. Vv. 1995) ha riconosciuto
come l’analisi della soddisfazione del cliente costituisca un «momento conoscitivo di …