Well-designed and executed experiments prove cause-and-effect relationships. The ability
to draw causal conclusions is critical to knowledge development in any field of research. In …

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated
text indistinguishable from that produced by a human, are applicable across a wide …

The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

This research investigates how consumers assess hotels’ corporate social responsibility (CSR)
practices when writing online reviews. The study explores the CSR discourse in online …

The purpose of the paper is to explore how digital storytelling enables a consumer relationship
experience in online peer‐to‐peer communities. Within the value cocreation framework, …

In this article, we present key tenets of good experimental design and provide some practical
considerations for industrial marketing researchers. We first discuss how experiments have …

One of the major challenges for the tourism sector is enacting sustainable behaviours. A key
strategy for hoteliers is developing persuasive messages, with the goal of encouraging …

… Graziano Abrate and Giampaolo Viglia have proposed the original idea and organized
the data collection. Giampaolo Viglia developed the theoretical part while Graziano Abrate …

Purpose Online consumer reviews have become increasingly important for consumer
decision-making. One of the most prominent examples is the hotel industry where consumer …