This paper extends work on the influence of awareness, purchase and dream values of
luxury brands on two counts. First, it introduces a measure on consumers' ‘dislike’ for certain …

Previous researchers have explained how offline word of mouth (WOM) influences consumer
behaviour. Increasingly, however, consumers are turning to online WOM, especially online …

Identifies, via a mail survey of UK marketing executives, who makes the sales packaging (ie
primary packaging) decision within the company, and the extent to which these individuals …

Materialism and social comparison are important issues, especially in a Chinese context,
and especially amongst adolescents. In this paper a theoretical model of the endorsement of …

In 1997, the international trade of counterfeit goods was estimated to be worth US $90
billion (9 per cent of total world trade) and the amount is increasing steadily. Such trade in …

With the globalization of international trade, consumers today are faced with a proliferation
of products with multicountry affiliations (hybrid products). As such it is likely that the country …

With a focus on the purchasing behaviour of parents buying luxury brands of infant apparel,
this paper considers the concepts of buying roles, conspicuous consumption/social …

Purpose – Globalization and outsourcing have decoupled country of origin into the country of
origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks …

Materialism is an important issue, especially among young people, and especially in a Chinese
context. Based on a theoretical model of the endorsement of materialistic values among …

Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in
China, and to present findings potentially usable as the basis for planning effective marketing …