Understanding the store brand buyer is a central issue for strategic brand management because
of the increasing market shares of private label products. Offers an analytical framework …

Purpose – Store brands represent an important part of the consumer goods market and a
prominent research area. The purpose of this paper is to address a well‐defined problem of …

This paper considers the structure of advertising effectiveness on the internet. It investigates
empirically the importance of creative and media factors for banner effectiveness. …

In recent years, car sharing has become an international transportation trend and has shown
the potential to change the way people use cars. Sociodemographic variables are the key …

Random utility (RU) models are well-established methods for describing discrete choice
behavior. Recently, there has been a strong upsurge in interest driven by advances in data …

Considers the brand and store choice behaviour of grocery shoppers and explores relationships
among consumer characteristics, brand choice criteria and store selection criteria. A …

Nutrition labelling of food products has received considerable attention in the marketing
literature due to increasing consumer interest in health and diet issues. Nutrition labelling of …

This paper presents an empirical study on store brand demand and its determinants. A two‐stage
model is considered, in which the consumer decides whether to buy store brands, as …

This paper is concerned with the use of multiple stores by supermarket customers. It relates
the number of stores patronized to a set of customer factors under a unifying theoretical …

Although collaborative business arrangements based on relationship marketing have become
ubiquitous over the past decades, research studies of relationship value in international …