… Harris Geoff Nield The Brain Sciences Institute … Geoff Nield Geoff Nield is operations
manager and a researcher at The Brain Sciences Institute. He holds a B. App. …

Marketers everywhere are paying close attention to radical changes in consumer behavior
and engagement provoked by the rise of digital technology. In today's household, it is a …

This study uses brain activity measures to examine the relationship between television
advertising and changes in consumer brand preference. Prior to and after viewing a television …

Converging evidence from event-related potential and functional brain imaging studies
suggests that the brain activity at posterior regions of the frontal cortex can predict the strength of …

With the current interest in the role of emotion in advertising and advertising research, there
has been an increasing interest in the use of various brain activity measures to access …

Introduction Creativity is a complex construct that lies at the core of what has made human
civilizations possible. One frequently used measure of creativity is the Abbreviated Torrance …

This article continues the debate concerning the validity of using brain imaging to identify
scenes in a commercial that are likely to be encoded (or processed) in long term memory. The …

In a short few years, social media has become the dominant way in which we communicate
with the outside world. It has become prevalent in almost every aspect of our daily lives, but …

The location, nature and characteristics of brain activity during detection and identification of
odors are of importance if brain function techniques are to be of value to sensory systems. …

While our experience of the world may appear continuous, recent evidence suggests that
our experience is automatically segmented and encoded into long-term memory as a set of …