A sound idea: Phonetic effects of brand names on consumer judgments
E Yorkston, G Menon - Journal of consumer research, 2004 - academic.oup.com
In this article we examine a phenomenon known as sound symbolism, where the sound of a
word conveys meanings. Specifically, brand names are composed of individual sounds …
word conveys meanings. Specifically, brand names are composed of individual sounds …
We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk
G Menon, LG Block… - Journal of Consumer …, 2002 - academic.oup.com
… Geeta Menon is associate professor of marketing at the Leonard N. Stern School of
Business, New York University, 44 W. Fourth St., Suite #8-93, New York, NY 10012 (gmenon@stern.…
Business, New York University, 44 W. Fourth St., Suite #8-93, New York, NY 10012 (gmenon@stern.…
AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness
P Raghubir, G Menon - Journal of Consumer Research, 1998 - academic.oup.com
The HIV virus is now an international killer, but individuals perceive that they are less likely
to contract the virus than are others (the self-positivity bias). Three studies investigate the …
to contract the virus than are others (the self-positivity bias). Three studies investigate the …
The effects of accessibility of information in memory on judgments of behavioral frequencies
G Menon - Journal of consumer research, 1993 - academic.oup.com
This article examines the process by which behavioral frequency judgments are generated
in consumer surveys. The results from three experiments indicate that the regularity (…
in consumer surveys. The results from three experiments indicate that the regularity (…
Non-conscious influences on consumer choice
While consumer choice research has dedicated considerable research attention to aspects
of choice that are deliberative and conscious, only limited attention has been paid to aspects …
of choice that are deliberative and conscious, only limited attention has been paid to aspects …
Behavioral frequency judgments: An accessibility-diagnosticity framework
… *Geeta Menon is assistant professor of marketing at the Leonard N. Stern School of
Business, New York University, 44 West 4th Street, Suite 800, New York, NY 10012-1126. Priya …
Business, New York University, 44 West 4th Street, Suite 800, New York, NY 10012-1126. Priya …
When identity marketing backfires: Consumer agency in identity expression
Consumers prefer brands positioned around identities they possess. Accordingly, the
consumer identity literature emphasizes the importance of a clear fit between brands and target …
consumer identity literature emphasizes the importance of a clear fit between brands and target …
When a day means more than a year: Effects of temporal framing on judgments of health risk
S Chandran, G Menon - Journal of consumer research, 2004 - academic.oup.com
We demonstrate the differential effects of framing health hazards as occurring every day
versus every year, two reference periods that objectively refer to the present but subjectively …
versus every year, two reference periods that objectively refer to the present but subjectively …
Time-varying effects of chronic hedonic goals on impulsive behavior
S Ramanathan, G Menon - Journal of Marketing Research, 2006 - journals.sagepub.com
Marketers and academics have long been interested in understanding what drives impulsive
behavior and have focused on what causes a person to indulge. The three experiments …
behavior and have focused on what causes a person to indulge. The three experiments …
Ease-of-retrieval as an automatic input in judgments: a mere-accessibility framework?
G Menon, P Raghubir - Journal of Consumer Research, 2003 - academic.oup.com
The ease-of-retrieval hypothesis suggests that people use the ease with which information
comes to mind as a heuristic in forming judgments (Schwarz et al. 1991 ). We examine the …
comes to mind as a heuristic in forming judgments (Schwarz et al. 1991 ). We examine the …