This article reports on a study of the incidence of telephone ownership and telephone directory
listings that was based on random-digit dialing (RDD). Various considerations important …

Telephone directories are frequently used in market research as a frame for sample surveys
of households. This is especially true for telephone surveys, but such directories are also …

Examined the effects of the" new electronic media"(cable TV) on the old media (eg, radio and
nonsubscriber TV), using data from previous studies of radio, cable, and TV usage. Results …

Updates the authors'(1975) analyses of radio usage by Blacks. New data are presented in 2
areas: comparisons of usage between Blacks and Whites and demographic characteristics …

The author argues that, despite the logic of single source information as a concept, the
realities of data-gathering are such that it never will be an accurate or reliable tool for decision …

subsequent effort,“Project Apollo,” he renamed it “Project Appalling.” In 2003, Paul wrote of
the 80-year-long search for measures of advertising return on investment (ROI). He …

He was very successful and had many ongoing consultancies. But one never felt that those
assignments influenced his work. As he said,“Whatever I do is publicly available, because I …

… Metzger 359 A Strategic Competitive Bidding Approach to Pricing Decisions for Petroleum
… and Gale Metzger. "Random-Digit Dialing as a Method of Telephone Sampling," Journal of …

Gale Metzger has served as Chairman of the Advertising Research Foundation’s (ARF) Board
of Directors, and as Chairman of its Research Quality Council. He is a former president of …

… Our principal figure here is Gale Metzger. The authors consider the operation of both
personae as constitutive of the operation of modern ratings as a system of thought. It is our …