User profiles for GIANG TRINH

Giang Trinh

Ehrenberg-Bass Institute University of South Australia
Verified email at marketingscience.info
Cited by 800

[HTML][HTML] Laser digital patterning of conductive electrodes using metal oxide nanomaterials

VB Nam, TT Giang, S Koo, J Rho, D Lee - Nano Convergence, 2020 - Springer
As an alternative approach to the conventional deposition and photolithographic processes,
the laser digital patterning (LDP) process, which is also known as the laser direct writing …

Highly stable ni‐based flexible transparent conducting panels fabricated by laser digital patterning

VB Nam, J Shin, Y Yoon, TT Giang… - Advanced Functional …, 2019 - Wiley Online Library
A novel simple laser digital patterning process to fabricate Ni‐based flexible transparent
conducting panels using solution‐processed nonstoichiometric nickel oxide (NiO x ) thin films …

Fundamental patterns of in-store shopper behavior

…, S Bogomolova, K Anderson, G Trinh… - Journal of Retailing and …, 2017 - Elsevier
This research confirms empirical patterns about in-store behaviors based on a large
number of shops and store visits, specifically 654,000 transactions in 40 supermarkets, …

Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

S Bogomolova, S Dunn, G Trinh, J Taylor… - Journal of Retailing and …, 2015 - Elsevier
Price promotions dominate the modern grocery retail environment. This paper documents
the prevalence and nature of these price promotions (ie, deal types and discount depths) in …

[HTML][HTML] Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure

AA Koshksaray, S Quach, G Trinh, SB Keivani… - Journal of Retailing and …, 2023 - Elsevier
This study aims to investigate the interaction effects of marketing and R&D expenditure on
brand competitiveness based on performance indicators. While many studies have …

Restructuring NiO to LiNiO2: Ultrastable and reversible anodes for lithium-ion batteries

TP Nguyen, TT Giang, IT Kim - Chemical Engineering Journal, 2022 - Elsevier
The discovery of active materials with long-term stability for lithium-ion batteries has always
been a major challenge in the energy storage industry. Recently, by using the self-healing …

Laser digital patterning of finely-structured flexible copper electrodes using copper oxide nanoparticle ink produced by a scalable synthesis method

VB Nam, TT Giang, D Lee - Applied Surface Science, 2021 - Elsevier
We present a facile and simple method for synthesizing a large-scale, well-dispersed, and
high-concentration CuO x nanoparticle (NP) ink. CuO x thin films with ultrafine surfaces were …

[HTML][HTML] Clinical characteristics and mortality risk among critically ill patients with COVID-19 owing to the B. 1.617. 2 (Delta) variant in Vietnam: A retrospective …

…, D Kambayashi, AV Hoang, NV Vu, GK Trinh… - PloS one, 2023 - journals.plos.org
Background SARS-CoV-2 Delta variant caused a large number of COVID-19 cases in many
countries, including Vietnam. Understanding mortality risk factors is crucial for the clinical …

Is digital advertising effective under conditions of low attention?

I Santoso, M Wright, G Trinh, M Avis - Journal of Marketing …, 2020 - Taylor & Francis
A crucial task for digital advertising is to influence choice despite consumers’ lack of attention.
Yet, there is little evidence about digital advertising effectiveness or about the source …

Examining older consumers' loyalty towards older brands in grocery retailing

P Phua, R Kennedy, G Trinh, B Page… - Journal of Retailing and …, 2020 - Elsevier
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …