User profiles for GIANG TRINH
Giang TrinhEhrenberg-Bass Institute University of South Australia Verified email at marketingscience.info Cited by 800 |
[HTML][HTML] Laser digital patterning of conductive electrodes using metal oxide nanomaterials
As an alternative approach to the conventional deposition and photolithographic processes,
the laser digital patterning (LDP) process, which is also known as the laser direct writing …
the laser digital patterning (LDP) process, which is also known as the laser direct writing …
Highly stable ni‐based flexible transparent conducting panels fabricated by laser digital patterning
A novel simple laser digital patterning process to fabricate Ni‐based flexible transparent
conducting panels using solution‐processed nonstoichiometric nickel oxide (NiO x ) thin films …
conducting panels using solution‐processed nonstoichiometric nickel oxide (NiO x ) thin films …
Fundamental patterns of in-store shopper behavior
…, S Bogomolova, K Anderson, G Trinh… - Journal of Retailing and …, 2017 - Elsevier
This research confirms empirical patterns about in-store behaviors based on a large
number of shops and store visits, specifically 654,000 transactions in 40 supermarkets, …
number of shops and store visits, specifically 654,000 transactions in 40 supermarkets, …
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
Price promotions dominate the modern grocery retail environment. This paper documents
the prevalence and nature of these price promotions (ie, deal types and discount depths) in …
the prevalence and nature of these price promotions (ie, deal types and discount depths) in …
[HTML][HTML] Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
This study aims to investigate the interaction effects of marketing and R&D expenditure on
brand competitiveness based on performance indicators. While many studies have …
brand competitiveness based on performance indicators. While many studies have …
Restructuring NiO to LiNiO2: Ultrastable and reversible anodes for lithium-ion batteries
The discovery of active materials with long-term stability for lithium-ion batteries has always
been a major challenge in the energy storage industry. Recently, by using the self-healing …
been a major challenge in the energy storage industry. Recently, by using the self-healing …
Laser digital patterning of finely-structured flexible copper electrodes using copper oxide nanoparticle ink produced by a scalable synthesis method
We present a facile and simple method for synthesizing a large-scale, well-dispersed, and
high-concentration CuO x nanoparticle (NP) ink. CuO x thin films with ultrafine surfaces were …
high-concentration CuO x nanoparticle (NP) ink. CuO x thin films with ultrafine surfaces were …
[HTML][HTML] Clinical characteristics and mortality risk among critically ill patients with COVID-19 owing to the B. 1.617. 2 (Delta) variant in Vietnam: A retrospective …
…, D Kambayashi, AV Hoang, NV Vu, GK Trinh… - PloS one, 2023 - journals.plos.org
Background SARS-CoV-2 Delta variant caused a large number of COVID-19 cases in many
countries, including Vietnam. Understanding mortality risk factors is crucial for the clinical …
countries, including Vietnam. Understanding mortality risk factors is crucial for the clinical …
Is digital advertising effective under conditions of low attention?
A crucial task for digital advertising is to influence choice despite consumers’ lack of attention.
Yet, there is little evidence about digital advertising effectiveness or about the source …
Yet, there is little evidence about digital advertising effectiveness or about the source …
Examining older consumers' loyalty towards older brands in grocery retailing
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …