Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

M Polkinghorne, G Roushan… - Journal of Marketing for …, 2017 - Taylor & Francis
The marketization of higher education has ensured that students have become consumers.
As a result, students are demanding increased levels of information regarding potential …

The Kaleidoscope of Voices: An Action Research Approach to Informing Institutional e‑Learning Policy

G Roushan, D Holley, D Biggins - Electronic Journal of E …, 2016 - academic-publishing.org
Abstract: This paper describes a two‑spiral action research approach (AR) in its analysis of
the experience of a British University endeavouring to change and reposition itself in the …

An innovative framework for higher education to evaluate learning gain: A case study based upon the discipline of marketing

…, H O'Sullivan, J Taylor, G Roushan - Studies in Higher …, 2021 - Taylor & Francis
The value for money of UK undergraduate degree courses is under increasingly critical
scrutiny. Understanding the level of learning achieved by students on any particular course has …

Seeking an educational Utopia: an alternative model for evaluating student Learning Gain

M Polkinghorne, G Roushan… - Journal of Further and …, 2021 - Taylor & Francis
Across the Higher Education sector, there is growing interest regarding the ‘value for money’
of a university education, and in response to this, universities may need to consider how to …

Evaluating student learning gain: An alternative perspective

M Polkinghorne, G Roushan, J Taylor - 2017 - eprints.bournemouth.ac.uk
Evaluating the learning gain of students is a Teaching Excellence Framework metric. Current
proposals include the collection of data from existing national sources such as Destination …

Cause-Related Marketing Advertising Formats on Nonprofit Websites: Does a Company's Donation-Amount Offer In Nonprofit Display Ads Drive Purchase Intention?

W Ndasi, E Bolat, G Roushan - Journal of …, 2021 - journalofadvertisingresearch.com
Advertisers and marketing professionals target nonprofit web and social media visitors with
digital cause-related marketing display advertisements. This study compares two digital …

A framework for successful adoption of surgical innovation

…, G Roushan-Easton… - Surgical …, 2022 - journals.sagepub.com
Background Innovation Adoption Frameworks are applied in healthcare industry, but surgical
innovation does not follow the same models as medical innovation and it is not always …

Assessing Student Learning: A Comparison of Existing Methods for Evaluating the Learning Gain of Students.

M Polkinghorne, G Roushan - 2017 - eprints.bournemouth.ac.uk
Evaluating the learning gain of students is a key metric for the Teaching Excellence
Framework, for which there are different existing approaches (McGrath et al 2015). Student …

Paradigm shift-engaging academics in social media-the case of Bournemouth university

…, S Lee, D Knapp, G Roushan… - … Conference on e …, 2013 - search.proquest.com
It has always been a challenge to introduce new technologies to academics and for them to
follow with the rate of change in learning tools. More recently however, academics have had …

Relationship virtual learning environment and student learning experience: What are the mediating variables?

RK Akamavi, AM Butterfield, G Roushan, E Mohamed - 2015 - eprints.bournemouth.ac.uk
Virtual Learning Environment (VLE) tools as a web based digital technology and software
facilitate teaching activities and student learning experience. It is increasingly becoming an …