… ’ attitudes toward depictions of gays and lesbians in advertising in that heterosexuals tend
to have a more negative response to gay males than they do lesbians (Oakenfull & Greenlee, …

Although marketers generally consider homosexuals to be a desirable market segment,
they are not targeted using mainstream media because it is expected that heterosexuals will …

Over the past decade, many corporations have shown an increased willingness to move
ahead of public policy in affording equal rights to lesbian, gay, bisexual, and transgender (LGBT…

Faced with low readership of gay media among gay and lesbian consumers, advertisers are
faced with the task of targeting the vast majority of the “Dream Market” in mainstream media …

… This research builds upon the findings of Oakenfull (2007) who examined the effect of
biological sex and gay identity on gay consumers evaluations of gay advertising content. It also …

… 254 (SE 29) g, maintained on a Commercial diet containing 230 g protein/kg and 50 g crude
fat/kg … of each section was washed with isotonic saline (9 g sodium chloride/l) at 37". Outflow …

… s - ~ ~ Of the experimentally applicable definitions, the least impractical is that of Phillip~.~g
If $ is an ideal colligative property, Phillips defines the CMC as the concentration (c) at which …

… Given that most advertising targeting gay consumers tends to use a depiction of intimacy
between two members of the same sex to communicate its fit with gay consumers (Oakenfull …

Although the notion that brand knowledge is organised into networks of brand associations
is well accepted in the branding literature, the question of how brand knowledge structures …

… G for each concentration at which experimental values of G are available. 4. Calculate
the sum of squares of the differences between the experimental and calculated values of G. …