The changing demographics and the aging of the population are affecting the age composition
of consumer markets. This, in turn, creates opportunities and challenges for organizations …

Points out that the aging population has captured the attention of marketers, but that many
companies are still uncertain as to whether they should, or how they should, go about …

… at different stages of the decision-making process (Moschis, 2007b). Stress induced by the
… resources and interfere with information processing (Moschis, 2007b), older consumers …

The results of a large-scale study of adolescent consumer socialization are presented. A
general conceptual framework of socialization is outlined to serve as a blueprint for discussing …

… A study by Moschis and Moore (forthcoming) reveals a … For example, the study by Moschis
and Moore (forthcoming) … orientations (Moore and Moschis 1981; Moschis and Moore 1979b). …

A model of consumer socialization is developed and tested. The development of the model
is guided by theoretical notions and empirical findings drawn from various disciplinary areas, …

… The findings of this study and the data reported by Moschis and Churchill (1978) tend to
support this line of reasoning. The data also suggest that young people have developed clear …

… (Churchill and Moschis 1979; Moschis and Churchill 1978; Moschis and Moore 1978, 1979)
… , socialization agents, and learning processes (Moschis and Churchill 1978). The five are …

Little is known about the basis on which an individual selects and is influenced by specific
reference groups. An attempt is made to explain consumer susceptibility to informal group …

… Thus, alttough other studies have stown significant effects of family communication structures
on the youth's cognitions (Moschis et al. 1983), the results of this study suggest that such …