Marketing in a hyper-social world: The tribalization of business study and characteristics of successful online communities

E Moran, F Gossieaux - Journal of …, 2010 - journalofadvertisingresearch.com
Organizations are increasingly using online communities to interact with customers, but
marketers identify a number of key obstacles standing in the way of community effectiveness. …

How employee trust affects the bottom line: social media bring up new concerns about how people talk about their employers

EK Moran, F Gossieaux - Communication World, 2013 - go.gale.com
Do you trust that your employer truly works in the best interests of its customers, partners
and employees? Or do you feel it only pays lip service to its stated mission and goals? …

[CITATION][C] The hyper-social organization: Eclipse your competition by leveraging social media

F Gossieaux, E Moran - (No Title), 2010 - cir.nii.ac.jp
Gossieaux, Francois … 責任表示 Francois Gossieaux, Edward K. Moran …

Softproofing: A Display Manufacturer's Perspective.

F Gossieaux - Electronic Imaging Applications in Graphic Arts, 1989 - spiedigitallibrary.org
For the sake of clarity, two fundamental questions should first be addressed: "WHAT IS
SOFTPROOFING AND WHY WOULD ONE WANT TO SOFTPROOF?" Softproofing is just another …

[CITATION][C] Color calibration: which approach is right for you now?.

F Gossieaux - Advanced Imaging, 1994 - cir.nii.ac.jp
GOSSIEAUX F. …

[PDF][PDF] Journal of New Communications Research

S Press - 2014 - researchgate.net
… Director – Francois Gossieaux, Human 1.0 … Adrian Chan Vanessa DiMauro Sally Falkow
Paul Gillin Francois Gossieaux Shel Israel Greg Jarboe Alan Kelly Michael Kelly Dean …

[BOOK][B] Netnography: redefined

RV Kozinets - 2015 - books.google.com
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural
research. Explaining and extending prior approaches, Netnography: Redefined is an …

[BOOK][B] Secrets of social media marketing: How to use online conversations and customer communities to turbo-charge your business!

P Gillin - 2008 - books.google.com
"" Secrets of Social Media Marketing"" is a handbook for marketers and business owners to
use in deciding how to employ the new social media for online marketing. Social media has …

[BOOK][B] We are smarter than me: How to unleash the power of crowds in your business

B Libert, J Spector, D Tapscott - 2007 - books.google.com
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks,
but they do not confront how businesses can profit from the wisdom of crowds. WE ARE …

[CITATION][C] 15th Anniversary Guest Editorial: Enabling Collaboration in the Pharmaceutical Industry

F Gossieaux - Biopharm, 2002 - Eugene, OR: Aster Pub. Corp.