The aim of this paper is to develop and validate a consumer-based food label equity scale.
The paper is based on a literature review of brand equity and food labels, one qualitative …

The objectives of this research are to analyze the determinants for the adoption of the Global
Reporting Initiative (GRI) G3 guidelines and GRI G3 application levels (undeclared, C, C+, B…

Purpose The purpose of this study is to analyse the impact of two determinants of purchase
intention in food label campaigns: altruistic attribution and brand equity. Design/methodology/…

A kinetic and thermodynamic model of cyanide heap leaching of copper-bearing gold ores
was developed in order to facilitate the evaluation and treatment of these complex ores [F. …

Purpose – This paper aims to present the methodology used to develop an index for assessing
retailers' efforts to promote regional foods, and to provide an analysis of the evaluation of …

This article presents an approach to media vehicle elimination that differs from current
practices in which the judgement of media analysts plays a significant role. First, it is suggested …

ACKNOWLEDGMENTS 1 would especially like to thank my supervisor, Dr. Amitava
Chattopadhyay, for spending countless hours working on this dissertation. This project would not …

The use of weights, indexes and the computation of distances between target and media
vehicles characteristics are conceptualized as a resource allocation task. The analysis allows a …

This research presents a new approach for reducing the number of profiles in a conjoint
study. This approach uses interpolation to reduce the number of attribute levels included in a …

A lo largo de este trabajo se expone la metodología empleada para construir una
herramienta que evalúe las percepciones de la población hacia las cooperativas de ahorro y …