This research conceptualizes and develops a scale to measure individual differences in the
centrality of visual product aesthetics (CVPA), defined as the level of significance that visual …

This article demonstrates how presentation order, gender, and value relevance can influence
advertising processing under different viewing situations. One study found that message …

Most managers agree that close co‐operative relationships between business partners
yield benefits to all parties. However, some question whether these benefits continue as the …

This research investigates gendered responses to self-oriented (help-self) and altruistic (help-others)
charitable ad appeals. Results from two studies conducted with US …

This article discusses the need for more satisfactory implicit measures in consumer psychology
and assesses the theoretical foundations, validity, and value of the Implicit Association …

… Frederic F. BruneI is assistant professor of marketing at the School of Management, Boston
University, Boston, MA 02215. The authors wish to thank Larry Compeau, Eileen Fischer, …

While emotions have been shown to have significant influence on various consumer behaviors,
the cognitive appraisals linked to consumption emotions have not been fully explored. …

Two studies investigated the effects of charity advertising on perceptions of moral obligation
to help others and gauged ad evaluation. This was done in cultures that were similar in …

Although researchers and practitioners have access to a growing body of evidence on the
effects of electronic word-of-mouth (eWOM) frequency and valence, a more detailed …

This research examines the colors white and black and highlights the importance of automatic
preference for the color white over black in product choice and advertising contexts. …