The influence of celebrity spokespersons has largely been examined using source models
from the communication literature that feature explicit persuasive messages. Alternatively, …

Celebrity athletes are a mainstay of popular culture and an increasingly important part of the
marketing ecosystem. As product endorsers, they can influence brand attitudes and sales …

Most accept the premise that consumers desire brands and become devoted to them for
reasons beyond functional performance. The idea that brands have symbolic value (Levy 1959; …

Authenticity is a potentially powerful yet elusive concept in the field of marketing. Recent
research has determined that there are various forms of authenticity that can be communicated …

Massive, multimillion dollar debacles are not just isolated occurrences in IT. They are the
norm.(Hugos, 2003, p. 54) Michael Hugos, Chief Information Officer of Network Services …

Michael Hugos, Chief Information Officer of Network Services Company, laments in a
zyxwvutsrqponmlk Computerworld article that the typical failure rate for IT projects is 70 percent, …

The most basic conceptualization of brand relationship types is the dichotomy explored by
Aggarwal (2004) in his research on Exchange versus Communal relationships. The …

… Investigating the process of meaning transfer with celebrity affiliates and mature brands"
by Felicia M. Miller and Chris T. Allen (Journal of Consumer Psychology, 2012[Jul], Vol 22[3], …

… Felicia M. Miller, Marquette University …

When facial nerve axotomy (FNA) is performed on immunodeficient recombinase activating
gene-2 knockout (RAG-2 −/− ) mice, there is greater facial motoneuron (FMN) death relative …